Job
Title: Brand Marketing Sr Specialist
Reports
to: Director of Brand Marketing
With a projected 1,000 cafes in the United States by 2030, Paris
Baguette is one of the fastest-growing neighborhood bakery cafés in the world.
Our vision is to reestablish the neighborhood bakery café as the heart of the
community around the world. Paris
Baguette’s mission is to bring expertly crafted baked and brewed goods through
a warm and welcoming bakery café experience that delivers joy to everyone.
If you are someone who has heart, wants to spread joy, nourish
community and is ready to rise to the occasion, we are looking for you to join
our growing team!
WHAT
WE ARE HUNGRY FOR
We are seeking
a Marketing Specialist who will support the development and execution of the
Paris Baguette Marketing plan. The ideal candidate will demonstrate a
detail-oriented approach, be organized in their day to day and have a true
passion for marketing & branding. This person will help oversee media, PR,
sponsorships and activations as well as ideate and execute the overall brand
marketing calendar.
KNOWLEDGE AND
RESPONSIBILITIES
- Maintain the National Marketing calendar, micro-campaigns,
holiday initiatives, promotions, and activations.
- Prospect and review activation opportunities that drive
Paris Baguette’s brand awareness and visibility
- Coordinate and drive all National sponsorships, integrations
and activation initiatives including influencer events, high profile media
opportunities, giveaways, broadcast opportunities and celebrity endorsement
projects
- Create seasonal campaign briefs for LTOs, holidays and
micro-campaigns, coordinate deliverables with agencies
- Support National Canada Marketing plan including media, PR and
franchisee facing communications
- Collaborate with external agency partners for PR, Media, and
activations to ensure projects and deadlines are met.
- Review and draft copy for National press releases and media
pitches
- Responsible for media copywriting: Meta Ads, Digital
banners, Taglines and Video
- Coordinate product drops for events, activations and media opportunities
in partnership with operations teams
- Collaborate with operations team and other cross-functional
partners to develop activities that create and support exceptional guest
experience across all touch points (in-café, online, through partnerships etc.)
- Lead seasonal marketing readiness calls inclu