POSITION SUMMARY
Align trade marketing initiatives by leveraging analytical tools, identifying new strategic opportunities; developing and updating sales plans to increase assigned area(s) sales and profitability. This is a Hybrid position with travel up to 20% of the time to CA, Texas, AZ, Illinois, and New York.
- Coordinates, develop and implement strategies for Category, Trade and Shopper initiatives for assigned area(s)
- Develop department and category insights to deliver greater share of promotion, distribution and shelving
- Analyze new growth opportunities by category; recommends new business opportunities
- Evaluates and measures campaign results; recommends changes to strategy
- Create and deliver comprehensive category reviews and execute category initiatives with client in collaboration with stakeholders including but not limited to Revenue Management, Category Management and Field Sales teams
- Implements Trade Marketing strategies; track budget, communicate results and make recommendations to stakeholders
- Other duties as assigned
INIMUM QUALIFICATIONS
- Bachelor’s Degree in Business, Finance, Marketing or related field or equivalent work experience
- Three (2) years’ of trade marketing, brand management, or related experience
Preferred Qualifications
- 1 year broker or sales analyst role experience
- Bilingual in English and Spanish
- Prior experience of planning and managing P&L
- Database management experience in SQL, ACCESS, or similar
- Consumer Packaged Goods experience
KNOWLEDGE, SKILLS & ABILITITES (KSA’s)
- Working knowledge of category management processes and applications
- Experience in SAP, BW Analyzer and High Jump
- Working knowledge of consumption databases such as Nielsen
- Strong business and financial knowledge with business analytics skills and the ability to plan, track and evaluate trade management
- Ability to make recommendations for solutions based on information gathered and analyzed from existing systems and/or imperfect information
- Ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing
- Strong troubleshooting and problem resolution skills
- Proficient in Microsoft Office, including Word, Access and Power Point, advanced skills in Excel, including Data Analysis, Pivot tables, and complex graphs
- Ability to build professional relationships with Tra