Nuuly Marketing Analyst at Urban OutfittersPhiladelphia, Pennsylvania, United States — full-time

Role Summary

Nuuly is looking for an experienced and analytically independent Analyst to join our Growth Analytics practice. Nuuly's growth team is excellent at media buying and campaign execution — this role is about deepening the analytical partnership with someone who can operate with autonomy, bring a point of view, and help the team ask smarter questions. You will own funnel and campaign performance analysis, lead monthly performance deep-dives, and help build out measurement for brand investments — including emerging approaches like Marketing Mix Modeling. If you are excited about connecting media spend to business outcomes, designing tests, and helping a fast-moving team make better decisions with data, this role is for you.

Role Responsibilities

Own funnel and paid campaign performance analysis across digital and brand channels (Meta, Google, TikTok, Pinterest, etc.), delivering proactive insights — not just reports

Lead monthly performance reviews — investigating key metric movements MoM, surfacing root causes, and presenting findings to the Growth team and stakeholders

Partner with the Growth Team on Marketing Mix Modeling (MMM) efforts — contributing to model inputs, validating outputs, and translating results into spend recommendations

Build, own, and iterate on Growth performance dashboards and reports in Looker

Design and support A/B and incrementality tests to evaluate channel efficiency and campaign impact

Conduct ad hoc analyses on budget efficiency, channel mix, and subscriber acquisition strategy with a high degree of independence

Document analytical work thoroughly; QA your own queries and analyses before delivery

Role Qualifications

Skills & Qualifications

Bachelor's degree in analytics, marketing, business, or a related field

2–4 years of hands-on experience in analytics, marketing analytics, or a quantitative role

Strong SQL skills — able t