Description
Join Knight Transportation as a Digital Marketing Analyst!
Pay Range: $52,00.00 - $60,000.00 Annual
Location: Onsite at our North Phoenix Corp Office
What we offer:
- Competitive starting salary commensurate with experience and geographic location.
- Potential bonus pay based on company performance.
- Opportunities to volunteer and give back to local communities.
- Comprehensive Benefits Package which includes:
- 401(K)
- Medical, Dental, Vision, Disability, Supplemental and Life Insurance
- Paid Time Off
- Employee Stock Purchase Plan
- *Candidates must be authorized to work in the U.S. without the need for current or future employer-sponsored work authorization. Knight Transportation does not offer immigration sponsorship for this role.
Job Responsibilities: What you will do
Provide digital media marketing support to driver recruiting operations. Ensure generation of inbound traffic for driver recruiters.
- Provide recommendation for the driver-recruiting media planning, budgeting and go-to-market campaign process. Work with media/ad agency vendor(s) to place, optimize, and capture performance of online and offline media across various audiences and sources.
- Lead weekly agency ''report back'' meetings and quarterly accountability meetings.
- Execute targeted campaigns, implementing strategies by delegating to agencies.
- Evaluate new advertising opportunities and provide recommendations to leadership, manage agency/vendor relationships. Advise on demand management process improvements to drive recruiter efficiencies.
- Create database marketing campaigns to re-engage ''old'' leads and advance leads through the various recruitment process steps.
- Manage job distribution tool to ensure all jobs are created and distributed to PPC channels, to include landing page creation and refreshes.
- Work with agencies to develop and optimize SEO plan to increase organic lead flow and ensure consistent growth.
- Track performance of lead flow and make recommendations to enhance performance.
- Responsible for managing 800-number tracking process, the creation of new numbers as needed and report performance on calls.
- Monitor driver website and keep up to date.
- Utilize marketing tools within ATS to generate lead flow and evaluate performance.
- Provide input to the content creation and content-calendar posting process for Swift's main websites, social media sites and other priority projects. Work with graphic desi