GENERAL DESCRIPTION OF POSITION
The GoldStar Trust Company (GTC) Digital and Business Analyst uses analytics to deliver actionable insights and support data driven decisions across the company. Oversees GoldStar's digital marketing including web properties and online user experience. Responsible for driving process innovation through technology, including automation.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Works with GoldStar Management, Sales, and Operations to define data sources and measurement methods. This duty is performed daily.
2. Develops governance and processes for establishing business data needs and definitions. This duty is performed daily.
3. Ensures the accuracy of data to be measured. This duty is performed daily.
4. Creates predictive models using established data sources. This duty is performed as needed.
5. Creates and manage KPI-driven dashboards to be used across the enterprise. This duty is performed as needed.
6. Establishes data warehouse management processes with HSB Data Services team. This duty is performed as needed.
7. Provides Business Development and Operations with actionable insights into employee performance, process efficiency, quality, partner activity/value, and industry trends. This duty is performed as needed.
8. Creates and manages content for digital properties based upon defined business needs. This duty is performed as needed.
9. Establishes methods for effective digital outreach to customers, clients, and prospects. This duty is performed daily.
10. Works with technology and marketing partners to support strategic initiatives that deliver well defined customer interactions for all internal and external customers. This duty is performed as needed.
11. Develops effective digital marketing methods for GoldStar products and services. This duty is performed as needed.
12. Creates internal content and visuals that drive understanding of Operational, Business Development, and Management goals. This duty is performed as needed.
13. Ensures cross-device compatibility of digital content. This duty is performed as needed.
14. Works with HSB Marketing to maximize efficiencies and ensure best practices are observed for GTC content. This duty is performed as needed.
15. Continuously researches new technologies and determine applicability to GoldStar. This duty is performed as needed.
16. Develops a process innovation roadmap that includes initiatives like CRM, automation, system enhancements, 3rd party add-ons, in partnership with Busin