Are you looking for a role where data, analytics, and strategy come together?
At Security National Bank, if there is one belief we hold together as a team, it’s that everything matters. From the words we say, to the way we dress, to the decisions we make and the actions we take – every single thing we do matters. Why? Because we recognize the inherent value of each individual, and the potential of what each person can become. We realize every one of life’s interactions is an opportunity to help someone reach that potential. This is why we treat even the smallest details of life and banking with careful thought and attention. If you aspire to do the same, we’d like you to advance your career with us at SNB.
The Data & Marketing Analyst is a strategic contributor responsible for leveraging data, analytics, and digital marketing insights to support the Bank’s growth, customer engagement, and revenue objectives. This role partners closely with marketing, sales, and internal stakeholders to ensure data integrity, deliver actionable intelligence, optimize marketing performance, and support effective lead management and decisionâmaking.
Details Matter. We’re looking for someone who brings strong analytical thinking, partners effectively across teams, and uses data to drive informed marketing and business decisions.
KEY RESPONSIBILITIES:
Data & Analytics
- Own and oversee data integrity between core banking systems and the CRM platform (HubSpot), ensuring accuracy, consistency, and reliability.
- Lead and support ongoing data cleanup, reporting enhancements, and data governance initiatives.
- Analyze customer, marketing, and performance data to identify trends, insights, and opportunities for growth.
- Develop and refine audience segmentation and targeting strategies using analytics and data platforms.
- Design, maintain, and evolve dashboards, reports, and visualizations to track KPIs and executiveâlevel metrics.
- Evaluate marketing and sales performance, providing insights through campaign analysis, market research, and competitive intelligence.
Marketing & Digital Marketing Strategy
- Partner with marketing stakeholders to support and optimize digital marketing efforts, including SEO, SEM, email marketing, website analytics, and social media performance tracking.
- Provide analytical support and strategic recommendations to improve campaign effectiveness, customer acquisition, engagement, and ROI.
- Inform campaign development and optimization through dataâdriven insights and performance trends.
- Provide backup support for inter