Performance Analysis & Insights: Analyze digital marketing performance across multiple channels, such as Paid Search, Paid Social, Affiliate, and Programmatic. Conduct deep-dive, ad-hoc analyses to evaluate paid media effectiveness and identify performance drivers. Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.
Implement Google Analytics and integrate business performance metrics on key new websites to provide a holistic view of channel performance.
Reporting & Visualization: Maintain data visualization dashboards and reports that track key metrics and KPIs. You will also streamline reporting processes to surface real-time insights that improve channel performance.
Performance Analytics: Drive day-to-day analysis of performance marketing campaigns (e.g., CPA) to ensure ROI and lead quality.
Competitive Intelligence: Conduct research on industry trends, carrier appetites, and competitor strategies to inform messaging and product development.
Reporting & Insights: Translate complex data into actionable insights and executive presentations to guide business strategies.
Submission Management: Oversee the quote/rating process for new and renewal business, ensuring all data is captured and reported, identifying trends and forecasting.
Strategy & Optimization: Translate insights from various data sources into actionable strategies that improve ROI and guide budget reallocations.
Cross-functional Collaboration: Work closely with marketing, product, and engineering teams to implement robust tracking and attribution mechanisms. Partner with finance and channel leads to forecast spend, guide investment decisions, and ensure budget alignment across channels.
Operational Excellence: Manage key marketing platforms (e.g. Google Analytics) to ensure data integrity and process efficiency. Yo