DescriptionJob Title: Search Marketing Analyst
Location: Remote - US & Canada EST hours
Contract: Full-Time Permanent
About Us
Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa.
Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience.
Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology.
About the role
Search Marketing Analyst is responsible for planning, executing, analyzing, and optimizing paid search campaigns across Google Ads and Microsoft Ads. This role focuses on driving qualified traffic, improving conversion performance, and maximizing return on ad spend (ROAS) through data-driven decision making.
Main Responsibilities:
- Perform daily account management for pay per click accounts on Google Ads and Microsoft Ads for a variety of clients.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, negative keywords, quality score and other important account metrics.
- Manage and maintain updates for large keyword lists.
- Develop and test ad copy, extensions, and landing page recommendations.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Build new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Keep pace with search engines and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Monitor and evaluate search results and search performance across the maj