Location:
4910 Tiedeman Road, Brooklyn Ohio
Job Summary
The Digital Marketing Analyst is responsible for supporting marketing-execution, risk-related, and administrative tasks as assigned/as necessary. Works under limited supervision to support smaller and/or less complex issues, clients, accounts, projects, analyses, or internal relationships. Brings an innovative, growth mindset to enhance overall team performance.
Responsibilities
SEO Support (50% Allocation)
- Keyword Strategy & Execution
- Conduct keyword research using tools like Semrush and internal data.
- Recommend and implement updates to URLs, body content, title tags, meta descriptions, headers, and internal linking.
- Ensure content changes align with SEO best practices and business objectives.
Technical SEO
- Provide actionable recommendations to web teams and track resolution progress.
- Stay on top of SEO news and algorithm updates.
- Performance Reporting
- Compile monthly, quarterly, and annual SEO performance reports.
- Track KPIs such as traffic, rankings, CTR, and conversions.
Cross-channel Research
- Identify emerging affiliate partners to support AIO & LLM growth
- Track AIO & LLM visibility
- Monitor vendor authority building campaign progress
Paid Search & Affiliate Support (50% Allocation)
- Monitor and analyze paid search account health and delivery through regular, time boxed reviews to identify anomalies, volatility, or unexpected performance shifts related to traffic, applications and conversions.
- Review agency reporting and outputs to validate performance narratives, highlight gaps, and ensure alignment with observed data.
- Flag budget pacing or delivery concerns to paid search leadership and the agency (no budget ownership or execution).
- Identify potential tracking or measurement issues based on performance symptoms or data inconsistencies and escalate to the appropriate partners.
- Prepare clear performance summaries and insight-based recommendations to support paid search leadership decision making.
- Support cross channel diagnostics where paid search performance intersects with organic search or broader acquisition trends
- Act as a backup for the Digital Acquisition Marketing Manager as needed for the creative asset approval process during new offer launches.
- Conduct a monthly audit of all active publisher websites to ensure the content being used to promote offers is what was approved by Compliance.
Education Qualifications
- Bachelor's Degree in marketing, business, or related field or equivalent work experience (required)
Experience Qualifications
- 2 years of relevant work experience