JOB SUMMARY:
The Customer Relationship Marketing Analyst plays a key role in supporting Choice Hotels’ consumer-facing advertising and marketing efforts. This position focuses on executing and measuring omni-channel marketing strategies, including email communications for Choice Privileges partnership marketing. As part of a collaborative team, the Analyst contributes to campaign execution, performance analysis, and continuous improvement efforts. The role requires strong analytical and marketing skills to support initiatives across multiple segments and channels. #LI-Onsite
RESPONSIBILITIES:
Project Performance & Operations
Build and deploy email campaigns using content design tools, including audience segmentation and delivery setup.
Compile and organize performance data for promotional and partnership efforts based on established KPIs.
Assist in assessing performance across strategic and loyalty partnerships, and MarTech programs.
Collaborate with BInsights and Analytics to analyze campaign outcomes and provide data-driven insights.
Support targeted segmentation efforts using attitudinal and behavioral data to improve engagement and drive incremental revenue.
Maintain collaborative relationships across internal departments and external partners.
Assist in campaign execution, including testing design, implementation, and measurement.
Campaign & Project Support
Implement and track marketing campaigns for partnership advertising initiatives.
Ensure alignment across channels to support marketing and promotional objectives.
Coordinate with cross-functional teams for timely execution and delivery.
Marketing Support & Insights
Apply industry best practices and internal metrics to optimize campaign creative and identify key learnings.
Partner with Content and ChoiceHotels.com teams to support test-and-learn initiatives.
Monitor competitor campaigns, MarTech developments, and emerging trends.
Summarize data to measure campaign performance and ROI.
Prepare presentation materials and reports for senior management and stakeholders.
Represent Marketing at internal and external events as needed (e.g., franchisee orientations, Convention, Fall Regionals).
QUALIFICATIONS:
Employment Experience
3–4 years of experience in marketing, email marketing, communications, or customer relationship marketing.
Experience in advertising agencies, in-house marketing teams, or loyalty/CRM program environments preferred.
Knowledge of integrated marketing communications across traditio