Database Marketing Analyst at HotelHanover, Maryland, United States — full-time

Min Compensation

USD $45,576.00/Yr.

Max Compensation

USD $62,863.00/Yr.

Overview

Why We Need Your Talents:

The Database Marketing Analyst is responsible for the successful execution of Marketing Campaigns, including but not limited to: campaign build, list generation, program build, execution, reporting. In addition, database marketing analyst is responsible for ensuring the integrity and success of the player tracking databases.

Responsibilities

Where You'll Make an Impact:

Gather criteria, build, and modify all Marketing Campaigns in Campaign Management Tool.

Responsible for building programs in other supporting Marketing tools. As well as, program execution, list generations, troubleshooting, data validation, etc.

Assists in gathering data used for analysis of Direct Mail Programs, Events, Promotions, Entertainment, and any other Marketing functions that are designed to increase revenue and loyalty.

Assist in Program Proformas and Postformas.

Assist with developing, executing and maintaining routine reporting, as well as, adhoc reporting and analysis to measure success of database programs and initiatives.

Responsible to ensure guests have an enjoyable gaming experience maintaining an accurate player tracking system. Ensures integrity of the data held within the player tracking system(s).

Develops strong accountable working relationship with casino hosts, player club team to ensure accurate reporting and maintenance of player’s activity.

Assist with other major Marketing programs.

Respond to guest inquiries through multiple inbound channels in timely fashion.

Other duties as assigned

Skills to Help You Succ