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PacificSource is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, sex, sexual orientation, gender identity, national origin, genetic information or age. PacificSource values the diversity of our community, including those we hire and serve. We are committed to creating and fostering a work environment in which individual differences and diversity are appreciated, respected and responded to in ways that fully develop and utilize each person’s talents and strengths.
The Digital Marketing Analyst is responsible for leading the development, maintenance, and optimization of marketing data dashboards, delivering actionable insights tied to measurable business outcomes and supporting data-driven marketing investment decisions. This position serves as a key advisor to business leaders, ensuring marketing activities are measured, optimized, and strategically aligned with company objectives. This role will manage and integrate multiple data sources, refine measurement methodologies, and drive process improvements to enhance data quality and marketing performance.
Essential Responsibilities:
- Develop, enhance, and maintain data dashboards with visual software such as Power BI and Tableau, using data from marketing platforms such as Microsoft Customer Insights, Google Analytics, social media platforms, email performance tools, CRM systems, call center data, and other marketing analytics sources.
- Use data-driven storytelling and advanced KPI analysis to uncover insights, trends, and business opportunities effectively influencing stakeholder decisions.
- Assume a leadership and governance role in ensuring the integrity, consistency, and accuracy of key databases populated by critical marketing data centers such as CRM, Call Center dialer, email platforms, Digital Asset managers, marketing campaigns, and customer surveys.
- Interpret data and create both standardized and executive-level ad hoc reports. Ensure structured accurate taxonomies and meta-data for digital assets and ensure data integrity.
- Own and optimize data segmentation for highly targeted and performance-driven audience marketing campaigns.
- Apply expertise in demand generation methodologies, response measurement, and multi-touch attribution to refine marketing effectiveness.
- Identify, recommend, and drive process and system improvement opportunities by monitoring existing metrics, analyzing data and partnering with internal teams as needed.
- Create and refine data sets to enable self-servi