At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
The Email Marketing Analyst is responsible for planning/execution, building, testing and deploying email, SMS and mobile app push campaigns. The analyst will build, QA and execute campaigns with our marketing systems. The Email Marketing Analyst is responsible for campaign performance tracking including regular reporting and incremental analysis. The Email Marketing Analyst will be expected to understand best practices to help impact program performance. The schedule for this role will, at times, need to shift to accommodate night and weekend work when business needs dictate.
Job Duties & Responsibilities
Execute, build and deploy email campaigns
Build emails, SMS and mobile app push messages using campaign systems
Support development of campaign contact history
Monitor QA processes
Execute and deploy marketing campaigns
Work closely with Email Planner to schedule campaigns correctly
Email performance tracking
Develop weekly email reports on key email response metrics
Develop monthly and quarterly email updates
Responsible for revenue goals associated with campaigns
Maintain YOY email metrics
Analyze and make suggestions for improvement
Perform ad hoc reporting and analysis as needed
Expert on campaign systems and data sources
SME on email, SMS and push systems, data and metrics
Targeting and segmentation development
Email list and dynamic content management
Support integration work as needed
Monitor and ensure compliance with email policies and CRM best practice
CAN-SPAM compliance, CRM contact strategies and campaign processes
Perform ongoing competitive market and industry analysis
Guide testing opportunities and provide analysis/recommendations
Research and report on industry best practices
QUALIFICATIONS:
Bachelor's Degree in Marketing or related field
3-5 years of email marketing experience
Previous retail email marketing experience preferred
Experience with customer relationship management (CRM) systems a plus
Experience and proven skills in Microsoft Office applications
Basic HTML programming for coding emails
Basic knowledge of social media and mobile marketing
Aptitude to understand databases and related technologies
Strong quantitative and analytical skills
Excellent organizational and prioritization skills
Exceptional work ethic and strong attention to detail
Ability to build effective working relationships with colleagues inside and outside the organization
Self-motivated individual who is able to prioritize and multi-task, works well under pressure and able to meet tight deadlines