Marketing Analyst at BusPatrol in Remote

Marketing Analyst at BusPatrolRemote — full-time

Overview

Location: Remote (US, New York, Northeast region)

Travel: N/A

Manages Others: No

Education: Bachelor Degree in Marketing, Data Analytics, or a related field.

Experience: We are looking for a data-driven marketing professional with 3-5 years of experience in marketing analytics or operations, preferably within a B2B or B2G technology company. You will help optimize marketing performance across campaigns. The ideal candidate has expertise in managing HubSpot workflows, Salesforce CRM, and marketing automation platforms. If you thrive in a process-oriented environment and have a passion for data-driven marketing strategies, we want to hear from you.

Responsibilities

Marketing Analytics and Reporting:

Leverage Google Analytics to set up and track campaigns, analyzing customer journey lifecycles and providing actionable insights.
Develop and maintain dashboards and reports using tools like HubSpot, Salesforce, SEMRush, to track marketing performance metrics.
Monitor and analyze campaign effectiveness, conversion rates, and ROI to optimize marketing strategies.

HubSpot and Salesforce Management:

Manage and refine HubSpot workflows, ensuring accurate lead tracking, sequencing, segmentation, and lead scoring.
Collaborate with sales and marketing teams to align CRM data and processes, enhancing lead conversion and reporting accuracy.
Support operational execution of marketing programs, ensuring seamless integration between HubSpot and Salesforce.

Process Optimization and Documentation:

Develop and document standard operating procedures (SOPs) for marketing operations, with a focus on HubSpot and Salesforce usage.
Identify opportunities for process improvements and implement scalable solutions to enhance team efficiency.
Collaborate with cross-functional teams to streamline workflows and ensure consistent data hygiene and integrity.

Campaign Tracking and Insights:

Work closely with the marketing team to set up, monitor, and analyze digital advertising campaigns and HubSpot automations.
Track and measure customer interactions through the entire lifecycle, identifying key areas for improvement.
Present data-driven insights and recommendations to optimize campaigns and improve overall marketing performance.