Marketing Analyst

The Marketing Analyst I is responsible for basic Marketing campaign reporting, basic audience list recommendations and list creation, tracking digital Marketing assets using UTMs and Google Analytics, and serving as the primary point of contact for new project submissions for the Marketing data and insights team. The Analyst translates complex data findings to non-technical stakeholders leveraging various tools and skills to be successful including Excel, Power Point, basic statistics, and project management.

What you will do here:

Work with the Marketing data and insights team to appropriately document new project requests and input them into a project management system.

Create and manage digital tracking tags for Marketing’s digital assets using Google Tag Manager and Optimizely.

Perform basic analysis of Google Analytics and Optimizely data. Translate findings into clear and concise reports to help Marketing assess past digital campaign performance and provide insight into future strategy decisions.

Support the research team with administrative tasks related to survey platform management including building surveys for deployment and managing user access.

Produce reports related to current product market, customer demographics and interest, and factors influencing product demand; analyze results to identify ways of maximizing market penetration of current products.

Assist Marketing with audience recommendations for Marcom. Create basic audience lists using Excel.

Perform other job-related duties as assigned.

What you will need:

Bachelor's degree in Marketing, Business, or Statistics OR Equivalent combination of education and experience required.

1+ years of data analysis/visualization and/or research experience required.

Strong analytical and problem-solving skills, with the ability to turn data into actionable insights required.

SQL skills and proficiency in data analysis tools and data visualization platforms (e.g., Excel, Tableau, Power BI) required.

Excellent communication skills to convey complex data findings to non-technical stakeholders required.

Detail-oriented with a commitment to data accuracy and compliance required.

Ability to work collaboratively with cross-functional teams and IT departments required.

Strong organizational skills to manage multiple projects and priorities effectively required.

Self-motivated and proactive with a passion for using data to drive marketing success required.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

For additional information about our organization, careers, and benefits visit: http://www.desertfinancial.com/careers.