Meet the Moment with Alteryx
We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation.
You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible.
If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here.
We are seeking a highly analytical and strategic Marketing Analyst to support our Marketing
organization and enable data-driven decision making across the CMO’s leadership team. This role
will serve as a key partner to Marketing Strategy & Operations and Demand Generation,
delivering insights that improve marketing performance, pipeline generation, and overall go-to-
market effectiveness.
You will be responsible for translating complex data into clear, actionable insights across the full
marketing funnel—from top-of-funnel awareness through pipeline creation. This includes
analyzing campaign performance, evaluating prospecting effectiveness, and identifying
opportunities to optimize marketing investments and drive growth. This role requires a balance
of deep analytical rigor, strong business acumen, and the ability to communicate insights
effectively to senior stakeholders. You will also leverage modern analytics tools, including AI-
enabled capabilities, to accelerate speed to insight and improve decision-making across the
marketing organization.
Primary Responsibilities
Marketing Analytics & Insights
· Conduct in-depth analyses across the marketing funnel, including upper funnel
performance, campaign effectiveness, pipeline generation, and conversion metrics.
· Analyze marketing programs (e.g., digital campaigns, events, ABM, content) to evaluate
ROI and identify optimization opportunities.
· Develop insights on lead quality, prospecting strategies, and funnel progression to
improve demand generation outcomes.
· Build and maintain reporting frameworks that provide visibility into marketing
performance and key business drivers.
· Perform ad hoc analyses and scenario modeling to inform strategic decisions around
targeting, channel mix, and budget allocation.
Leverage AI-powered tools and automation to accelerate analysis, uncover insights faster,
and improve reporting efficiency.
Executive & Stakeholder Support
· Support and partner with Marketing Strategy & Operations, Demand Generation, and
senior marketing stakeholders to understand business priorities and deliver actionable
insights.
· Support the development of clear, executive-ready insights and narratives that highlight
trends, r