Marketing Analyst, Procurement at H.W. Kaufman GroupFarmington Hills, Michigan, United States — full-time

The Marketing Procurement Analyst owns the company’s promotional products, corporate gifting, and branded apparel function. This role is responsible for strategy and execution within this domain, including vendor management, sourcing, program development, and system optimization. Acting as a key partner to marketing and business stakeholders, this individual drives cost-effective, scalable solutions while ensuring high-quality brand representation and a seamless internal customer experience.

Responsibilities

Own the end-to-end promotional products and corporate gifting function, including vendor strategy, product selection, and program development

Develop and evolve sourcing strategies to support marketing programs, events, and employee engagement initiatives

Identify opportunities to improve efficiency, reduce costs, and enhance program effectiveness

Build, manage, and grow a network of vendors for promotional items, corporate gifts, and branded apparel

Lead vendor negotiations, securing competitive pricing, service levels, and deliverables

Evaluate vendor performance and drive continuous improvement

As assigned, work with other areas of marketing on RFPs, vendor evaluations, and contract negotiations

Design and execute company-wide client gifting programs 2–3 times annually

Own the lifecycle and curation of gifting selections available through the internal platform

Proactively develop new programs to meet evolving marketing and business needs

Serve as the primary point of contact for marketing teams and executives for all promotional, apparel, and gifting needs

Consult with stakeholders to recommend solutions aligned with brand, budget, and program goals

Influence decision-making across teams to ensure consistency and efficiency

Own and continuously improve the online marketing procurement/shopping system

Manage integrations with external vendors for global fulfillment to offices and clients

Enhance user experience, product availability, and operational efficiency