DNA Genotek, a part of OraSure Technologies Inc. (OTI), develops products that optimize ease of collection and provide superior samples. DNA provides proven performance for those requiring high-quality biological samples for nucleic acid testing. Our ability to positively affect change is powered by the innovative tools and diagnostics we deliver to the market.
Together with its wholly owned subsidiaries, OTI provides its customers with end-to-end solutions.
It’s first-to-market, innovative products include rapid tests for the detection of antibodies to HIV and Hepatitis C (HCV) on the OraQuick® platform; sample self-collection and stabilization products for molecular applications; and oral fluid laboratory tests for detecting various drugs of abuse.
Overview
DNA Genotek products are marketed worldwide and support thousands of customers as they achieve breakthroughs in genomic and microbiome research, in diagnostics laboratories, in the pharmaceutical industry, in companion animal genomics and in personalized medicine.
The Sales Development Analyst role has the core responsibility of providing sales and customer support as well as lead generation for our entire product portfolio. This includes using the tools at your disposal to produce lead lists, nurturing them with outreach until they are sales-ready. This position involves customer and sales support through the management and routing of customer inbounds from email, website, and company phone lines.
Snapshot of Responsibilities:
- Utilize research skills to develop prospective lists for targeted marketing and sales initiatives
- Initiate outreach, nurture, and develop prospective lead lists for sales hand-off and qualification.
- Respond, engage and qualify inbounds and sales-related inquiries
- Ensure successful follow-through of the sales cycle by maintaining accurate activity and lead qualification information in the CRM application
- Support the sales and marketing teams in conducting primary and secondary research required to make critical market and product decisions
- Participate in sales and product training
- Develop product knowledge sufficient to successfully support customers in real-time via email, LiveChat, or phone.
- Assist in data reconciliation efforts and CRM data hygiene
- Liaise with event attendees as a DNA Genotek representative at Tradeshows and Conferences
- Special projects as required
What You B