Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
Staff Business Analyst
San Mateo, CA (hybrid)*
Join the Commercial Development team at PlayStation and help shape the future of our Direct-to-Consumer businesses - PlayStation Store and PlayStation Direct!
We’re looking for a seasoned Business Analyst to lead growth initiatives and deliver cutting-edge technology capabilities. This role is perfect for someone who thrives in a fast-paced digital commerce environment and is passionate about using data, automation, AI, and experimentation to drive real impact.
In this role, you could:
- Advance our personalization capabilities to enhance player experiences.
- Drive a new subscription growth initiative from concept through delivery.
- Support internal teams by streamlining merchandising operations through automation and AI-driven solutions.
If you’re passionate about data-driven decision making and have a strong background in business analysis and digital commerce, we’d love to hear from you!
What You’ll Do
- Lead high-profile global projects, applying structured business analysis to deliver impactful solutions.
- Partner with product, engineering, data science, and business teams to define requirements, align outcomes, and ensure delivery.
- Apply data science, AI/ML, automation, and experimentation to drive personalization, subscription growth, and operational improvements.
- Mentor analysts, in business analysis and product development methodologies, champion responsible data practices, and encourage continuous learning across teams.
- Influence senior leaders with clear, data-informed recommendations that balance short-term needs with long-term strategies.
- Promote innovation and efficiency in areas such as payments, supply chain, finance systems, and emerging digital commerce.
What We’re Looking For