Marketing analytics is booming as companies invest more in data-driven campaigns and customer insights. These roles sit at the intersection of data analysis and marketing strategy — you'll measure campaign performance, optimize ad spend, analyze customer journeys, and run A/B tests.
31 jobs found
Anthropologie Marketing Analyst
Urban Outfitters — Philadelphia, Pennsylvania, United States
Channel Marketing Analyst, Strategic Accounts
Ferrero — United States
Sales Strategy & Customer Marketing Analyst - Mars Snacking
Mars — Ontario, Canada
Senior Marketing Analyst
Bridge Specialty Group — Maitland, Florida, United States
Senior Marketing Analyst
Fivetran — Oakland, California, United States
Marketing Analyst, Consumer & Operator Insights
McCain Foods — Toronto, Ontario, Canada
Sr Marketing Analyst
Regional Finance — Greer, South Carolina, United States
Senior Sustainability & Marketing Analyst
Amcor — Not specified
On-Site Digital Marketing Analyst
Alsco — Salt Lake City, Utah, United States
Marketing Analyst, Global Marketing
Neogen Corporation — Not specified
What You Need to Know
Marketing data analysts typically earn between $70,000 and $105,000 per year. The role requires a unique blend of analytical skills and marketing domain knowledge. Commonly required tools include Google Analytics 4 (GA4), SQL, Excel, Tableau or Looker, and platforms like Google Ads, Meta Ads Manager, and HubSpot. Key areas of focus include attribution modeling, customer segmentation, conversion optimization, marketing mix modeling, and lifetime value analysis. A/B testing experience is highly valued. E-commerce, SaaS, and digital agency environments are the biggest employers. Marketing analysts who can tie data insights directly to revenue impact are especially sought after. This role is a great fit for people who enjoy both creative and analytical thinking.