B2B Marketing Data Specialist
ICFB2B Marketing Data Specialist
Ready to make a difference?
ICF is a fast-evolving consultancy on a mission to make the world a more prosperous and resilient place. As the B2B Marketing Data Specialist, you will join a rapidly growing team in the B2B marketing space with a focus on helping utilities reach and engage their business customers in meaningful relationships during their energy journeys. To get more personalized, utilities must work to synthesize their vast amounts of account data to paint a 360-degree view of their customers.
You’ll be a member of our core Business Intelligence strategic team with access to some of our most senior subject matter experts. In this role, you’ll work with cross-functional teams including business development, data analytics, outreach and more to help shape and deliver the right story and approach to grow our work in this space. You’ll work hands-on with some of our top clients to provide advisory services and help our local teams track and present data in a visual way.
Why you will love working here:
- Quality of life: Flexible workplace arrangements, work-life balance
- Investment of the community: Donation matching, volunteer opportunities
- Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
- And many, many more (Ask your recruiter for more details!)
What you will be doing:
- Support the data analytics to refine segmentation models, score target accounts, and surface actionable insights that drive ABM and C&I-focused marketing strategies.
- Perform regular QA/QC across customer, program, marketing, and account data, including reconciling fields across systems and validating logic used in automated processes and scoring models.
- Support in building and improving data workflows, automated queries, and multi-source datasets that feed interactive Power BI dashboards used by internal teams.
- Help monitor data integrity across systems and assist local delivery teams in defining and tracking key customer segments and target lists.
- Support the rollout and ongoing refinement of Sightline analytics for commercial accounts.
- Contribute to the evaluation of new tools or systems that enhance the enrichment and usability of utility business customer data.
- Assist in managing project deliverables by supporting strategic B2B marketing and data initiatives under the guidance of senior team members.
- Help develop templates and reporting structures to support full-funnel campaign metrics across marketing, outreach, and program delivery.
- Maintain internal documentation and resources that support standardized data strategies and promote team alignment.
- Participate in strategic brainstorming sessions, prepare supporting materials, and contribute to presentations and reports.
- Track performance metrics, analyze trends, and support the creation of insight-driven narratives for internal and client-facing deliverables.
What we need you to have (minimum qualifications):
- Bachelor’s Degree in Business, Marketing, Communications, Public Relations, or a related field.
- 2+ years of experience in data analytics, or a related field.
- Proficiency in data visualization tools such as Tableau or Power BI.
- Experience developing data-driven reports and dashboards.
What we would like you to have:
- Demonstrated knowledge of the energy sector.
- Excellent verbal, interpersonal, and written communication skills.
- Excellent problem solving and analytical skills with attention to detail, ability to think strategically and logically.
- Well-organized with a can-do attitude and the ability to handle multiple tasks and competing priorities effectively.
- Energetic, self-starter and resourceful, analytical problem solver.
- Sound business ethics, including the protection of proprietary and confidential information.
- Confidence to work with all levels of internal employees, clients and partners independently as needed.
Working at ICF
ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy.
We will consider for employment qualified applicants with arrest and conviction records.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent to provide needed reasonable accommodations.
Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.
At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.
However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
$67,355.00 - $114,503.00Virginia Remote Office (VA99)