CRM Marketing Analyst (OKC/FT) Non-Safety Sensitive

Schedule: Monday - Friday, 8 AM to 5 PM.

This role is fully located in the Oklahoma City office!

About the Role

We’re seeking a CRM Marketing Analyst to support email and SMS marketing through campaign execution, performance analysis, and audience insights.

In this role, you’ll analyze campaign performance, maintain reporting, and ensure marketing data is accurate. You’ll also contribute to campaign execution by writing SMS copy, suggesting email creative ideas, and helping build email and SMS journeys.

This role is ideal for someone who enjoys combining data analysis, marketing strategy, and creative thinking to improve customer engagement and campaign performance.

Key Responsibilities

• Campaign Execution
  • Help plan and execute email and SMS campaigns.
  • Write and optimize SMS marketing copy.
  • Contribute ideas for email messaging, subject lines, and creative.
  • Build and manage email and SMS journeys (onboarding, promotions, retention).
• Performance & Insights
  • Analyze campaign performance including engagement, conversions, and revenue.
  • Identify trends and recommend campaign tests or optimizations.
  • Support A/B test analysis and ad hoc analysis requests.
• Audience & Reporting
  • Analyze customer behavior to identify audience and segmentation opportunities.
  • Evaluate lifecycle performance (acquisition, onboarding, retention, reactivation).
  • Maintain performance dashboards and reports.
  • Ensure marketing data accuracy and identify data quality issues.
• Collaboration
  • Collaborate with marketing, CRM, and technology teams to support campaign planning, data hygiene, and optimization.
  • Perform any other duties as directed by management.

Qualifications

• Required
  • 0–2 years of experience in digital marketing, CRM marketing, or marketing analytics
  • Strong attention to detail and interest in marketing data
  • Comfortable working in Excel or Google Sheets
  • Strong written communication skills
• Preferred
  • Experience with email or SMS platforms (Attentive, Bloomreach, Salesforce)
  • Familiarity with BI tools such as Power BI
  • Exposure to lifecycle marketing, segmentation, or A/B testing
  • Experience writing marketing copy

Perks that come with the job as CRM Marketing Analyst:

• Fun work environment!
• Benefits Package - Health, Dental & Vision, 401k Matching, Life Insurance, HSA, FSA, Accident, Critical Illness, and Hospital Indemnity coverage, Short- and Long-Term Disability and Employee Assistance Program.
• Paid Vacation
• Employee Discounts 10%
• Gym onsite

PHYSICAL ACTIVITY REQUIREMENTS: To successfully perform the essential functions of the job, an employee must be able to perform the following: Stooping, kneeling, crouching, reaching, standing, climbing, crawling, walking, pulling, lifting, talking, hearing/listening and repetitive motion.

Heavy Work: Lifting up to 10 lbs occasionally, and/or up to 5 lbs occasionally.

Work Environment: Indoor, climate-controlled environment.

Mathis Home promotes and maintains a drug-free work environment. Mathis Home is an Equal Opportunity Employer.

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