Data Analyst, Social Media & Video

Data Analyst, Social Media & Video

Overview (Why This Role?)
Are you passionate about transforming data into compelling insights that drive strategy? Join our Editorial BI/Data team as a Social Media & Video Analyst and help shape the future of digital content by turning performance metrics into meaningful recommendations. The ideal candidate will have a passion for social media, data analysis, storytelling and strategic insights. You will be responsible for monitoring, analyzing, and reporting on our on-site video content, and social media traffic and platforms to help optimize our online presence and drive engagement.

About Hearst Magazines (Why Us?)
Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics—inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping what’s next.

Key Responsibilities (What You Are Doing)

• Analyze social media performance metrics to identify audience trends, content preferences, and platform behaviors.
• Provide actionable insights and strategic recommendations to enhance social media and video content performance and ROI.
• Build and maintain clear, digestible dashboards and trackers to support editorial and leadership teams.
• Deliver regular reports on social and video performance, including engagement, growth, conversion, and content KPIs.
• Use analytics tools (e.g., Dash, ListenFirst, YouTube Analytics, Tubular) to track and benchmark performance.
• Conduct competitive audits to evaluate our presence against industry benchmarks and peers.
• Collaborate cross-functionally with editorial, audience, and marketing teams to provide data-driven content recommendations.
• Stay up-to-date on platform updates, social media trends, and video consumption habits to inform strategy.

Qualifications (What We’re Looking For)

• Experience as a Social Media Analyst, Data Analyst, or similar role in a media or digital environment.
• Proficiency in social media and video analytics tools (e.g., Google Analytics, Facebook Insights, Dash, ListenFirst, YouTube Analytics, Tubular).
• Strong analytical, critical thinking, and problem-solving skills.
• Ability to interpret large data sets and distill insights into clear narratives and visualizations.
• Knowledge of online marketing strategies, social platform best practices, and digital content ecosystems.
• Excellent verbal and written communication skills; experience presenting findings to stakeholders.
• Collaborative, curious, and detail-oriented approach to work.
• This role is based in New York City and follows a hybrid schedule (4 days per week in-office).

What We Offer

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
  
   

The base salary for this role is between $66,000 - $80,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.