Digital Marketing Analyst

About Direct Online Marketing (DOM)

Since our foundation in 2006, DOM has helped businesses grow through data-driven digital marketing campaigns. We emphasize a disciplined, transparent approach — and we won’t be out-communicated.

If you want to experience what it's like to work at a full-service digital marketing agency that does things a little differently than you’ve experienced in the past, we want to meet you!

As a Digital Marketing Analyst, you’ll play a key role in ensuring our clients’ data is accurate, actionable, and aligned with their business goals. You’ll work closely with internal teams and clients to implement and troubleshoot conversion tracking, develop measurement strategies, and create reporting that turns complex data into clear insights.

What You’ll Do

You’ll be an integral part of DOM’s Analysis Department, helping ensure accurate data collection, reliable tracking, and meaningful reporting across a wide range of digital marketing campaigns.

Your day-to-day work will include:

Measurement & Tracking

• Implementing and troubleshooting conversion tracking using Google Tag Manager and GA4.
• Supporting tracking across platforms such as Google Ads, Microsoft Ads, Meta/Facebook Ads, and CRMs.
• Auditing data platforms to identify discrepancies, gaps, or anomalies.
  
  

Analysis & Insight

• Analyzing data to identify trends, patterns, and performance anomalies.
• Developing benchmarks, KPIs, and measurement frameworks aligned with client goals.
• Supporting A/B testing, audience segmentation, and keyword measurement efforts.
  
  

Reporting & Visualization

• Building custom reports and dashboards using Looker Studio (Google Data Studio), Google Sheets, or similar tools.
• Presenting data in a way that is clear, digestible, and actionable for both technical and non-technical audiences.
  
  

Strategy & Collaboration

• Developing measurement strategies that accurately capture events and conversions tied to client KPIs.
• Communicating technical requirements and insights to internal teams and clients.
• Collaborating with PPC, SEO, and other marketing teams to ensure data supports performance optimization.

Who You Are

You bring a strong analytical mindset, attention to detail, and a desire to understand how data connects to business outcomes. You’re comfortable navigating ambiguity, asking questions, and digging into problems to find answers.

Here’s what we’re looking for:

Experience & Skills

• 2+ years of data analysis experience, preferably in an agency or larger marketing environment.
• Hands-on experience implementing conversion tracking using Google Tag Manager.
• Working knowledge of SQL for querying, manipulating, and presenting data.
• Strong understanding of A/B testing, audience segmentation, and digital platform auditing (Google Ads, Meta Ads).
• Advanced skills in Microsoft Excel, Google Sheets, and presentation tools.
  
• Ability to identify data anomalies and troubleshoot tracking or reporting issues.
  
  

Additionally, You’ll Have

• Bachelor’s degree in marketing or a related field (strongly preferred).
• Basic understanding of PPC and SEO tactics and common KPIs.
• Ability to summarize complex analyses in clear, concise language.
• Strong written and verbal communication skills.
• Excellent organization, time management, and attention to detail.
• Comfort with ambiguity and a willingness to learn and adapt.

The following experiences are a plus:

• Foreign language skills.

Why Work With Us? 

At a mid-sized agency like DOM, you can move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals.  We take our ‘No Jerks’ policy seriously here.

We’re proud to offer a hybrid work schedule that allows you to work from home four days a week, while still fostering in-person collaboration every Thursday. It’s the best of both worlds—work from home while enjoying the connection and creativity that come with in-person teamwork.

DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. Our agency is certified by Microsoft and Semrush with dozens of 5-star reviews on Clutch, G2 and Google.  

We’re a stable and growing leader delivering excellent results to our clients who say things like:

• “DOM constantly pushes the envelope.  They’re great communicators and are fun to work with, too.”
• “Working with DOM is like working with colleagues who have our company’s best interest at heart.”
• “I’m approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else.”

We also have rave reviews on Glassdoor and have been voted one of Pittsburgh’s best places to work with employees who say things like:

• “The people are what makes this company great.”
• “You will be appreciated, challenged, and rewarded.”
• “An agency where you can grow with confidence.”

Perks & Benefits

We offer a competitive benefits package, including health, dental, and vision insurance; paid time off and agency holidays; short-term disability coverage; a 401(k) with company match; and annual profit sharing.

Ready to Make an Impact? 

If you’re ready to work in a collaborative, fast-paced environment with a team that values your contributions and supports your growth, we’d love to hear from you. 

Direct Online Marketing is an Equal Opportunity Employer (EOE).