Digital Marketing Analyst II

Overview 

(Company Description) Sub-Zero, Wolf, and Cove the leading manufacturer of luxury kitchen appliances is a longstanding, family-owned company in the Madison area. Icons of design and paragons of performance and quality, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialists found in world’s most luxurious homes. We look for team members who are driven by innovation and excellence, striving to serve our customers by doing what is right—with integrity, teamwork, and accountability. 

(Career Development Statement) Growth and development are important aspects of this position. Whether you aspire to be a leader or a technical expert, this position will set you up for success in the future. 

Primary Responsibilities 

Renowned for its uncompromising quality and innovation in luxury appliances, Sub-Zero Group has a legacy of excellence in creating high-end refrigeration, cooking, and dishwashing products. Our marketing organization is highly collaborative and continuously advancing its digital capabilities to deliver experiences that reflect the quality and innovation of our products. 

The Digital Marketing Analyst II plays a key role on the Marketing Operations team, delivering exceptional execution and alignment across stakeholders. The ideal candidate thrives in managing multiple projects simultaneously, excels at bridging communication between distributed teams, and brings a strong foundation in digital marketing and CRM technologies. This role coordinates email campaign execution through our marketing automation platform and supports broader CRM initiatives. Key responsibilities include:

Email Campaign Coordination & Execution

• Coordinate email marketing requests between regional marketers and the corporate marketing team using Marketo platform
• Review, adjust, approve, and schedule email campaigns to ensure they meet brand standards and technical requirements
• Serve as the primary point of contact for email marketing workflow questions and troubleshooting, responding promptly to inquiries
• Proactively coordinate cross-team communication to ensure messaging alignment and prevent email campaign scheduling conflicts
• Manage campaign timelines and ensure all deliverables are completed on schedule

Project Management & Stakeholder Collaboration

• Manage multiple concurrent marketing projects, including email nurture campaigns, CRM data initiatives, and collaboration with web analytics team
• Collaborate with internal teams including sales, CRM specialists, creative, digital marketing and analytics, as well as external marketing agencies
• Proactively communicate project updates, timelines, deliverables, and potential roadblocks to stakeholders
• Maintain organized project documentation and workflow processes

CRM & Digital Marketing Support

• Field CRM-related inquiries from marketing team members and coordinate with cross-functional partners to provide answers
• Support regional marketers with CRM data quality initiatives, including updates to contact information, job titles, account ownership, and other key fields
• Collaborate with channel team to manage production and distribution of monthly department email newsletter
• Build and modify web landing pages using corporate landing page platform to support marketing campaigns
• Provide operational CRM support as needed, including email list management and inbox monitoring
• Contribute to process improvement efforts and CRM optimization projects

Required Qualifications:  

• Bachelor's degree in Marketing, Communications, Business, or related field (preferred)
• 3-5 years of experience in marketing, with emphasis on digital marketing or campaign coordination
• Hands-on experience with CRM platforms and email marketing tools
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Excellent written and verbal communication skills with experience working cross-functionally
• High attention to detail and commitment to quality
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Highly organized with strong prioritization skills to manage multiple projects. 
• Proactive communicator who bridges gaps and sets clear expectations. 
• Self-starter with a focus on process improvement and problem-solving. 
• Adaptable and quick to learn new technologies in a dynamic environment. 

Preferred Qualifications: 

• Experience with Marketo marketing automation platform
• Familiarity with project management methodologies and tools
• Understanding of marketing analytics and reporting
• Experience working with marketing agencies
• Comfort using AI tools to enhance productivity and streamline marketing workflows

We value our employees by providing: 

• Competitive compensation based on skills  
• Industry leading health, dental, and vision plans 
• Generous 401 (K) savings and profit sharing 
• On-site UW Health clinic, fitness center, and walking paths 
• Education assistance and internal training programs 
• Electric vehicle charging 
• Maternity & paternity leave 
• Interested in learning more on our robust benefits package we offer? Click here!  

This position requires a pre-employment drug/alcohol test and background check, which will be administered after a conditional job offer is extended. A negative drug/alcohol test result is required for employment. Refusal to take the test or a positive result may disqualify a candidate from further consideration.  All drug testing will be conducted in accordance with federal and state laws.