Digital Marketing Analyst - Marketing and Communications

Digital Marketing Analyst
Marketing and Communications
Full-Time
 

Southeast Missouri State University’s Marketing & Communications department is seeking a talented Digital Marketing Analyst to analyze and leverage data to inform and enhance strategic marketing decisions and optimize campaign performance. The Digital Marketing Analyst transforms marketing and campaign data into actionable insights that guiding marketing strategies and support achieving strategic goals. 

Primary Responsibilities

• Identify trends and opportunities for digital marketing growth through analysis of complex datasets
• Create best-practice marketing reports based on data mining, analysis, and visualization from multiple data sources to be shared with team members across the University
• Evaluate internal systems for efficiency, problems, and inaccuracies, and develop and maintain protocols for handling, processing, and cleaning data
• Utilize data insight tools such as Google Analytics, Google Tag Manager, social media insights and ad platforms, and email marketing and customer relationship management system insights to understand marketing data and create goals based on analysis of these data sets

• Work directly with managers and users to understand and maintain focus on the University’s analytics needs, including critical metrics and KPIs
• Deliver actionable insights to inform data driven marketing strategies

• Enthusiastically collaborate with team members to achieve University goals, create effective campaigns, and elevate the SEMO brand

• Bachelor’s degree; Bachelor’s degree in marketing, advertising, analytics, data science, mathematics, statistics is a plus.
• Experience with database and model design, segmentation techniques and data mining
• Experience with marketing analytics tools including Google Analytics, Google Tag Manager, social media insights and ad management platforms as well as strong Excel skills
• Proven analytical thinking and problem-solving skills
• Technical writing experience in relevant areas, including queries, reports, and presentations
• Superior time management and organizational skills with the ability to prioritize and discipline to deliver projects
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams

Application Deadline: To ensure full consideration, application materials must be received by May 23, 2025.  The position is available on July 1, 2025 and will remain open until filled. 

To Apply: Complete the online application by clicking on the APPLY button at the top of the page. You will need to submit the following in order for your application materials to be complete. 

• Letter of interest specifically addressing all position requirements

• Current resume 
• Name and contact information of three professional references

About Southeast Missouri State University (SEMO): Founded in 1873 and accredited by the Higher Learning Commission, Southeast Missouri State University provides student-centered education and experiential learning with a foundation of liberal arts and sciences, embracing a tradition of access, exceptional teaching, and commitment to student success that significantly contributes to the development of the region and beyond. SEMO values access to high-quality, affordable education with a broadly representative student body, faculty, and staff that respects and celebrates a diverse learning community in a global society.   

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