Marketing Analyst

About Us

Decades ago, our nation systematically removed Bible education from the public school day. LifeWise Academy is bringing it back. Under a little-known Supreme Court ruling, LifeWise empowers communities to provide Bible education for their public school students DURING SCHOOL HOURS. Tens of thousands of public school students attend LifeWise Bible classes each week.

We believe released time is the greatest missed opportunity of the church in America to reach the next generation. But we want to change that and we need your help!

About You

You love Jesus. You love kids. You love digging into data and discovering stories that numbers tell. You thrive in the intersection of strategy and analysis, and you're passionate about using insights to advance meaningful, mission-driven work.

As a Marketing Analyst, you're not just good with spreadsheets-you're driven by curiosity, clarity, and the desire to help teams make informed, impactful decisions. You enjoy identifying trends, solving problems, and providing strategic insights that help shape marketing efforts. You're someone who can see both the big picture and the tiny data points that lead us there.

Most importantly, you see this role as more than a job. It's a calling. A chance to use your analytical mind and your God-given gifts to help reach students with the Gospel in powerful, measurable ways.

About the Job

As a Marketing Analyst, you will play a key role in turning data into decisions. You'll support our organization by gathering and interpreting data across campaigns, audiences, and platforms. Your work will inform strategies, improve performance, and ensure that every marketing initiative is guided by insight and aligned with our mission. This hybrid position involves working onsite at our Hilliard, OH office two days per week, with the remaining days worked remotely.

Responsibilities

Data Analysis & Reporting:

• Collect, analyze, and interpret data from marketing channels including digital ads, email campaigns, social media, and web analytics.
• Build and present reports and dashboards to provide ongoing data and insights for internal stakeholders from a variety of channels (email, digital advertising, print, web and social media)
• Draw conclusions from reports and complex data to make recommendations
• Collaborate cross-functionally to develop benchmarks, metrics, and test design protocols

Campaign Performance Evaluation:

• Track and measure marketing efforts to evaluate ROI and impact. Identify what's working, what isn't, and how we can improve.
• Analyze media effectiveness
• Use data to tell a compelling story-transforming findings into actionable insights and presenting results to both technical and non-technical stakeholders.

Market & Audience Research:

• Conduct market research to understand audience behaviors, demographics, and needs. Use this data to help refine messaging, targeting, and content strategy.

Strategic Insights & Recommendations:

• Translate complex data into actionable recommendations. Partner with the marketing team to shape strategy and inform content, creative, and campaign decisions.
• Assist in marketing plan creation to drive messaging and strategy for multi-channel campaigns
• Drafting and executing campaign proposals

Tool Management & Optimization:

• Manage marketing analytics tools and platforms (such as Google Analytics, HubSpot, Looker, and others). Ensure accurate tracking and data integrity.
• Support operational tasks: creating workflows, properties, emails, forms, troubleshooting requests and API integrations as needed

Cross-Team Collaboration:

• Work closely with stakeholders to align efforts and ensure data is supporting organizational goals.

Process Improvement:

• Identify opportunities to streamline reporting, automate data collection, and improve how the team tracks success.

Skills

Analytical Expertise:

• Strong understanding of marketing analytics, data interpretation, and the ability to draw meaningful conclusions.
• A/B testing, heatmapping and multivariate testing skills

Data-Driven Thinking:

• You approach problems and decisions with curiosity and evidence, helping others see the "why" behind the "what."

Communication & Clarity:

• Able to distill complex information into clear, simple insights that support decision-making across teams.

Attention to Detail:

• Accuracy matters. You catch errors, ask questions, and make sure the numbers add up before anyone else has to.

Technical Proficiency:

• Comfortable using tools like Google Analytics, Excel, and marketing CRMs.

Team Collaboration:

• You're a team player who enjoys working with others and helping everyone succeed through shared insight and clear direction.

Qualifications

• A mature personal Christian faith consistent with the LifeWise, Inc. Statement of Faith
• 4+ years of experience in a marketing analytics role
• Proficiency in marketing analytics tools and platforms
• Experience analyzing campaign data across channels (email, paid media, social, web, etc.)
• Strong organizational and communication skills
• Ability to work in a fast-paced, collaborative environment
• Experience with digital marketing platforms (Google Ads, Meta Ads Manager, email marketing tools)
• Extremely organized and detail-oriented, with the ability to multitask in a fast-paced and dynamic environment
• Familiarity with CRM or marketing automation tools (like Salesforce, HubSpot, or Marketo)
• Proficiency with email marketing best practices and strategies (bonus)
• Excellent in time management and prioritization
• Some knowledge of SEO and SEM

Compensation and Benefits

• Salary: From $60,000 per year
• Health Coverage: Medical, dental, and vision coverage for qualified employees
• Retirement Plan: 403(b) with employer matching
• Paid time off: Unlimited PTO for qualified employees
• Location: Hilliard, OH (Hybrid - Onsite 2 days/week)

If you're passionate about using your analytical strengths to serve a greater mission-and if you're excited about making a measurable impact on gospel-centered outreach-we'd love for you to join our team as a Marketing Analyst. Your work will help us reach more students with clarity, purpose, and the good news of God's Word.

Every member is asked to complete a background check once every 3 years.