Marketing Analyst
Hirschbach Motor Lines
Full-time
On-site
Sioux City, Iowa, United States
Marketing Analyst
As a Marketing Analyst, you will be responsible for supporting driver initiatives through data-driven insights and operational analytics. This role focuses on gathering, analyzing, and reporting key performance metrics to evaluate the effectiveness of driver-related strategies and vendor partnerships. You will collaborate closely with internal stakeholders to ensure data accuracy, optimize campaign performance, and support strategic decision-making across the Driver Services Teams. Key Responsibilities
Founded in 1935, Hirschbach Motor Lines has built a sterling reputation for delivering time and temperature-sensitive freight across 48 states. Today, the organization generates $1+ billion in revenue and has become the 2nd largest refrigerated carrier in North America with company headquarters in Dubuque, Iowa. Hirschbach strives to provide the highest level of service in the industry, offering a breadth of services including Dedicated, Over the Road, Expedited, Entertainment, and Logistics Solutions.
With a tenured history and vision for the future, our company culture drives us to be the best in the business, grounded in our All In To Win values. One key to trust is having a pool of talent and resources who are exceptionally competent, capable, and passionate for serving results to our customers.
- Campaign & Vendor Performance Monitoring
Track and evaluate recruiting campaign performance across internal and external channels. Review vendor-provided data and proof-of-performance reports to ensure alignment with hiring goals. - Data Analysis & Visualization
Collect, clean, and analyze data from multiple sources to identify trends, gaps, and opportunities. Use tools such as Excel and Power BI to create dashboards and visual reports for leadership. - Performance Reporting
Deliver clear, concise, and actionable performance summaries to recruiting leaders and other stakeholders. Provide insights that inform strategic adjustments and resource allocation. - Project Coordination
Manage multiple data-related projects with competing deadlines. Ensure timely delivery of reports and analyses that support recruiting operations. - Process Optimization
Identify inefficiencies in data collection and reporting processes. Recommend and implement improvements to enhance data accuracy and usability. - Cross-Functional Collaboration
Work closely with recruiting team leaders to understand data needs and translate business questions into analytical solutions. - Brand & Messaging Consistency Support
Assist in ensuring consistency of messaging and tone across recruiting communications, particularly in vendor-managed campaigns. - Other Duties as Assigned
Proactively support broader organizational objectives by contributing to cross-functional initiatives and assisting team members as needed.
- High school diploma or equivalent; relevant professional experience required
- 1–3 years of experience in data analysis, reporting, or recruiting operations preferred
- Proficiency in Microsoft Excel, including pivot tables and advanced formulas
- Experience with Power BI or other data visualization platforms preferred
- Strong analytical thinking and attention to detail
- Ability to manage multiple priorities in a fast-paced environment
- Collaborative mindset with a focus on team success
- Demonstrates initiative, adaptability, and a continuous improvement mindset
- Competitive compensation, plus bonus opportunities.
- Advancement opportunities in a thriving, high-energy team.
- Full benefits including medical, dental, vision, 401(k), PTO, and more.
Founded in 1935, Hirschbach Motor Lines has built a sterling reputation for delivering time and temperature-sensitive freight across 48 states. Today, the organization generates $1+ billion in revenue and has become the 2nd largest refrigerated carrier in North America with company headquarters in Dubuque, Iowa. Hirschbach strives to provide the highest level of service in the industry, offering a breadth of services including Dedicated, Over the Road, Expedited, Entertainment, and Logistics Solutions.
With a tenured history and vision for the future, our company culture drives us to be the best in the business, grounded in our All In To Win values. One key to trust is having a pool of talent and resources who are exceptionally competent, capable, and passionate for serving results to our customers.