Marketing Analyst - Brand Strategy

Summary

The Marketing Analyst - Brand Strategy plays a key role in driving data-informed decisions that enhance brand performance and strategy. This Teammate will focus on analyzing market trends, consumer behavior, and campaign performance to provide actionable insights. The Teammate in this role will be detail-oriented, highly analytical, and passionate about combining data and creativity to elevate the Buckle brand success while contributing research, analysis, and insight to the development of Buckle’s brand strategy.

Beyond the marketing organization, the Marketing Analyst – Brand Strategy will partner with merchandising and other stakeholders to best understand and represent our business and merchandising strategy including specific brands, top categories, key items, trend and outfitting stories, and broader editorial brand narratives that reflect and build the Buckle brand and grow our market share. 

Essential Duties and Responsibilities
This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties, responsibilities, and qualifications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Market Research & Industry Trends

• Conduct research and analysis of the Buckle competitive landscape and better understand key competitors’ value proposition, how it connects with their target audiences, and assess Buckle’s ability to compete in the landscape.
• Monitor and analyze broader market and industry trends, including shifts in consumer behavior, technological advancements, and cultural or economic factors that may impact Buckle’s strategy.
• Track shifts in the retail and apparel industry, including economic, cultural, and technological factors that may impact Buckle’s market position.
• Collaborate with various Teams and partners when necessary to gather deeper insights.

Data Analysis and Insights

• Track and evaluate brand performance metrics, including awareness, sentiment, and market share.
• Generate and share actionable insights to inform Buckle brand positioning, messaging, and campaign strategies.
• Utilize analytics platforms (e.g., Google Analytics, Excel, CRM/BUEP, Power BI) to gather and analyze data.
• Maintain dashboards to provide real-time insights to stakeholders.
• Ensure data accuracy and integrity in all reporting and analysis.

Campaign Performance

• Monitor and assess the effectiveness of marketing campaigns across various Buckle channels.
• Provide detailed reports and other relevant metrics to support decision-making.
• Recommend adjustments to strategies based on performance data and industry benchmarks.
• Evaluate campaign performance metrics to understand their impact on brand objectives.

Collaboration

• Work closely with digital marketing Teams to evaluate online performance metrics, SEO (search engine optimization), social media, and paid media.
• Partner with creative Teams and business stakeholders to understand and unite business and merchandising strategies with Buckle’s brand strategy.
• Assist in the development of data-backed brand strategies and initiatives.

General

• Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit.
• Special projects and other duties as assigned.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Education and/or Experience

• Bachelor’s degree required, degree in Marketing or similar discipline preferred.
• Strong proficiency in data analysis tools (Excel, Google Analytics, Tableau, SQL, etc.).
• Exceptional analytical and problem-solving skills with attention to detail.
• Strong communication skills to present complex data to non-technical audiences.

Preferred Skills

• One to three years of marketing or merchandising experience.
• Familiarity with market research methods and tools.
• Experience in the retail vertical working with fashion, lifestyle or apparel brands with complex stakeholder ecosystems and business seasonality highly desired.

• Understanding of digital marketing channels and performance metrics.

Physical Demands

The physical demands described here are representative of those that must be met by a Teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the Teammate is regularly required to sit; use hands to finger, handle, or feel and talk or hear.  The Teammate is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. The Teammate must frequently lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Ability to operate a motor vehicle and complete errands based on business needs.

Work Environment

While performing the duties of this job, the Teammate regularly works in an office setting. The noise level in the work environment is usually moderate.

Equal Employment Opportunity
Buckle is committed to hiring and developing the most qualified Teammates from the available workforce in the communities we serve.

Equal employment opportunity has been, and will continue to be, a fundamental principle at Buckle, where employment is based upon personal capabilities and qualifications without discrimination and retaliation because of veteran status, uniformed service member status, race, color, national origin or ancestry, creed, religion, sex, sexual orientation, gender identity or expression, age, pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, physical or mental disability, genetic information (including characteristics and testing), or any other protected characteristic as established by applicable local, state, or federal law. For state specific information, refer to the Teammate Center. #LI-Onsite