Marketing Analyst – Client Loyalty and Retention

Marketing Analyst – Client Loyalty and Retention 

As a Marketing Analyst – Client Loyalty and Retention reporting to the Manager - Marketing, you'll play a critical role in strengthening relationships with Nasdaq's global client base of over 3,800 financial institutions across 70+ countries! You'll design and execute engagement strategies that drive retention and growth for our Global Connectivity Services within the Financial Technology Product Portfolio.

You'll thrive in this position if you're strategic, detail-oriented, and collaborative, have a global mindset, and bring a passion for creating meaningful client experiences in a fast-paced, high-impact environment!

Key Responsibilities 

• Develop and implement a comprehensive client engagement framework using newsletters, webinars, events, and multi-channel communications to drive retention and growth. 

• Plan and manage webinars and events from concept to completion, including strategic agenda development, audience targeting, and live execution using Zoom Webinar. 

• Manage and segment client data to support targeted engagement initiatives and ongoing retention programs. 

• Report on campaign performance and influence on sales pipeline, analyzing how marketing initiatives drive client engagement and business outcomes. 

• Lead co-marketing initiatives with clients to strengthen partnerships and expand Nasdaq's brand presence globally. 

• Partner with sales, product, and marketing teams across time zones to align engagement strategies with business priorities and ensure seamless execution. 

Required Qualifications 

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent practical experience. 

• 2-3 years of experience managing webinars, events, and multi-channel marketing communications. 

• Strong ability to develop strategic engagement frameworks and create compelling content that resonates with diverse audiences. 

• Strong organizational and time‑management skills, with the ability to manage multiple initiatives in a fast‑paced, dynamic environment. 

• Clear communicator with experience in collaborative, matrixed environments and working across time zones. 

• Proficiency in marketing tools and platforms such as Salesforce, Marketo, Knak, and Zoom Webinar. 

Preferred Qualifications 

• Experience in financial services, fintech, or technology sectors. 

• Familiarity with client segmentation, pipeline reporting, and marketing analytics. 

This position will be located in Toronto and offers the opportunity for a hybrid work environment at least 3 days a week in-office, subject to change, providing flexibility and accessibility for qualified candidates. 

This posting is for an existing vacancy within Nasdaq.