Marketing Analyst I

Job Description

The Marketing Analyst I is tasked with providing marketing analytical support to all Genting Americas properties. Primarily responsible for offer load and deployment of direct marketing campaigns.

Essential Duties:

• Pull and maintain data for various systems and reports
• Prepare and distribute reports
• Create, review, and deploy direct marketing communications (direct mail, email, SMS, push notifications) through different channels, such as vendors and/or in-house platforms
• Maintains direct marketing schedules
• Create and maintain promotional workbooks and calendars
• Create, load and verify promotional offers through various systems
• Input invoices and track expenses
• Input VSE/non-VSE data into property & state-wide systems
• Database hygiene for the various system components as directed
• Assist in special projects
• Assist in testing new programs and offers
• Maintains a professional appearance at all times
• Promote positive public and team member relations
• Perform other duties as assigned

Job Requirements 

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Physical and Mental Demands:

The physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee is also regularly required to stand, walk, sit, and use hands to finger, handle, or feel objects, tools or controls. The employee is occasionally required to reach with hands and arms, and to sit, climb or balance, and stoop, stretch, bend, kneel, crouch, or crawl.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Essential responsibilities include moderate physical ability such as lift or maneuver at least thirty (30) pounds, and varied instances of standing/walking. 

Language Skills:

Ability to read, analyze, and interpret documents, such as policy and procedure manuals, maintenance instructions, and other related documents.  Ability to respond to common inquiries from other employees or guests. Fluency in English required, second language a plus. Ability to write detailed instructions and correspondence.  Ability to effectively present information in one-on-one and group situations.

 Mathematical Skills & Reasoning Ability:

Ability to compute basic mathematical calculations. Ability to decipher various reports and maintain reports upon request.

Work Environment:

The work environment characteristics described here are representative of those that exists while Team Members are performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is typically moderate. When on the casino, kitchen, restaurant or property floor or some back of house areas, the noise level increases to loud. Must be able to interact with internal and external guests in a professional manner.
• Due to the unpredictable nature of the hospitality/entertainment industry, Team Members must be able to work varying schedules to reflect the business needs of the property.
• The Company is committed to achieving full equal opportunity without discrimination based on race, religion, color, sex, national origin, politics, marital status, physical disability, age or sexual orientation or any other status protected by law. We welcome the strength of diversity in our workforce.

Work/Educational Experience

• Must be at least 21 years old, possess a high school or equivalent diploma and have the ability to obtain the appropriate license pursuant to the New York State Gaming Commission regulations
• Bachelor’s degree in Marketing, Computer Science, Statistics or related area with a quantitative emphasis required and/or one (1) years related conducting detailed emphasis work and/or educational experience

NOTE: This job description is not intended to be all-inclusive. Team members may perform other related duties as required to meet the ongoing needs of the organization. This is an on-site opportunity with an expectation to work in office five days a week.