Marketing Analyst, Offline Channels

About Us

At Finance of America, we help homeowners unlock the joy that comes from realizing the full potential of their retirement. Many people have significant wealth tied up in their homes and want to use it meaningfully in their next chapter. Our unique range of reverse mortgages allow homeowners 55+ to access that wealth while maintaining control over their home and financial future. With options tailored to their unique goals, we provide the financial flexibility they need to move forward with confidence.

Finance of America is guided by five values: We are customer obsessed, they are why we exist. We raise the bar. We take extreme ownership. We practice genuine collaboration. And we unleash our excellence. Together we are actualizing our vision to be the most beloved brand for homeowners in their next chapter.

To learn more about us, visit www.financeofamerica.com

Purpose of Role

Responsible for developing reports and analysis that assist the Brand and Traditional Marketing teams to understand performance, optimize spend, and drive growth through data-informed decision-making. Responsible for acting as the primary liaison to these teams to support offline channels such as TV, Direct Mail, Customer Service and Brand Creative.

Expectations 

• Leverages analytical skills to identify, measure, and interpret data, and partners closely with Brand, TV, and Mail marketing stakeholders to identify and define KPIs, measurement strategies, and reporting requirements.
• Builds and maintains interactive Power BI dashboards that track and visualize campaign performance across offline channels.
• Conducts in-depth analysis on campaign lift, geographic segmentation, and incrementality to evaluate effectiveness and ROI.
• Translates business questions into structured analytical approaches and deliver insights that drive action.
• Ensures accuracy and consistency in offline marketing data pipelines by collaborating with data engineering and finance teams.
• Provides pre- and post-campaign analysis to measure impact and inform future strategy.
• Communicates insights and recommendations in both written and verbal formats for diverse audiences.
• Performs other duties as assigned.

Reports To:

• Director, Customer Analytics

Qualifications

Qualifications – Education Requirements

• Bachelor's Degree

Qualifications – Education – Field(s)/Profession(s)

• Marketing, business, or related field.

Qualifications – Experience/Skills/Competencies

• Minimum 4 years of experience in marketing or business analytics, preferably with a focus/background on offline marketing performance (TV, Mail, Brand, Customer Service).
• Strong experience with SQL for data querying, transformation, and validation.
• Proficiency in Power BI, including dashboard development, data modeling, and DAX calculations.
• Solid understanding of marketing measurement approaches such as campaign lift, incrementality, and geo-based testing.
• Proven ability to recommend, structure, and monitor tests across offline channels to continuously improve performance.
• Demonstrated ability to synthesize large datasets into actionable insights aligned with business goals.
• Strong interpersonal and communication skills with experience collaborating across cross-functional teams.
• Proven ability to recommend, structure, and monitor tests across offline channels to continuously improve performance, with a proactive mindset toward identifying opportunities for reporting enhancements, channel optimization, and strategic improvements.

Compensation

The base salary range for this position is ($77,000 - $115,000) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.

Additional Information

The application deadline for this job opportunity is 9/15/2025.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. 

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.