Marketing Analyst *ONSITE Grand Rapids, MI

Williams Distributing Co. & Shoemaker Inc. Divisions of Daikin Comfort Technologies North America, Inc. are seeking bright people who lean into challenges to join the team. We are a wholesale distribution powerhouse throughout Michigan, Ohio, and Indiana. Specializing in HVAC equipment and residential building products: Kitchen and Bath, Hearth, and Garage Doors. As a company, we continuously strive to improve living environments through products and services that benefit our customers’ lives working with work with dealers, builders, contractors, designers, and architects.

The Marketing Analyst provides support to Daikin’s commercial and residential Marketing and Communications team. Will be responsible for collecting information, writing content, and preparing formal product communications, case studies, and other company and product-related communications that will promote the use of Daikin, Goodman, and Amana brand products and technology in the North American HVAC marketplace. Core competencies include an understanding of HVAC markets, applications, and products with the ability to educate the targeted reader clearly and creatively. Ensure that all business product application activities are closely aligned with the company's overall strategy and goals. 

Position Responsibilities may include: 

• Work with the Marketing team, Product Marketing, Senior Management, and Legal Counsel to assure the accuracy and accountability of many different types of communications. 
• Work with Product Management and Technical Services teams to communicate new or updated products to internal employees and distribution partners. 
• Prepare, post, monitor, and provide analytics for product-related organic social media content. 
• Use the Hubspot platform for the distribution of company and product communications and email campaigns with analytics provided to content owners. 
• Prepare, distribute, and provide analytics for brand and product-specific newsletters supported by Product Management and Sales. 
• Work with Senior Management, Sales, and Product Management to promote the company and its products with press releases, case studies, and product overviews. 
• Work with trade publications to schedule print and digital ad placements and editors to promote company information, brands, products, and case studies. 
• Participate in additional projects to support ongoing business needs. 
• Perform additional projects/duties to support ongoing business needs. 

Nature & Scope:

• Applies practical knowledge of job area typically obtained through advanced education and work experience 
• Encouraged to seek continuous improvements 
• Performs a range of mainly straightforward assignments 
• Works independently with general supervision 
• Problems faced are difficult but not typically complex 

Knowledge & Skills 

• Positive flexible attitude, with a can-do approach to solving problems 
• Must have computer proficiency – Microsoft Office, especially Excel, Word, and PowerPoint 

• Proficiency in and enjoys technical and creative writing 
• Excellent written/verbal communication and presentation skills 
• Able to interact effectively with customers, consultants, and internal personnel, including coworkers, senior management, and legal counsel 

• Ability to apply good judgment, strong work ethic, and integrity on the job. 

Competencies:

Experience:

• 0-4 years’ experience preferred in related marketing or communications field 

Education/Certification: 

• BA/BS degree in Marketing or related field preferred. Technical/hands-on equivalency will be considered. 

People Management: No 

Physical Requirements / Work Environment:

• Must be able to perform essential responsibilities with or without reasonable accommodations 

Reports To: 

• Marketing Communications Manager 

Qualified Applicants must be legally authorized for employment in the United States. Qualified applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

The Company provides equal employment opportunity to all employees and applicants regardless of a person’s race, color, religion (including religious dress or grooming practices), creed, national origin (including language use restrictions), citizenship, uniform service member or veteran status, ancestry, disability, physical or mental disability (including HIV/AIDS), medical condition (including cancer and genetic characteristics), genetic information, request for protected leave, marital status, sex, pregnancy, age (over 40), sexual orientation, gender, gender identity or expression, political affiliation, or any other characteristic protected by law. The Company will comply with all federal and state regulations and statutes pertaining to individuals with disabilities.