Member Marketing Analyst, Principal

​​Your Role​

The Digital & Measurement team is responsible for turning Brand and Marketing strategies into digital-first experiences that deliver measurable business outcomes. The Member Marketing Analyst, Principal will report to the Sr. Manager of Digital & Measurement and serve as the strategic bridge between member data insights and member marketing strategy and operations, ensuring welcome, engagement, and retention efforts are grounded in lifetime value. You will partner closely with the Member Data Analyst, the Member Marketing Campaign Strategy team, Communications Governance, and the Marketing Center of Excellence to translate insights into clear strategic guidance, elevate digital and web engagement approaches, and align upstream brand and acquisition activity to downstream member and operational outcomes.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

​​Your Work

​In this role, you will:​

• Serve as a strategic partner to the Member Marketing team, translating engagement, retention, Net Promoter Score (NPS), and Lifetime Value (LTV) insights into actionable implications for member welcome, engagement, and retention strategies
• Act as the primary interpreter of analytics and measurement outputs, helping marketing teams understand what insights mean for channel strategy, experience design, and messaging
• Support Member Welcome by identifying opportunities to improve confidence, trust, and engagement using data‑informed perspectives
• Act as a strategic advisor to member marketing partners, informing campaign and journey decisions while partnering with Communications Governance and the Marketing Center of Excellence on execution
• Integrate NPS and member experience insights into marketing strategy discussions, helping teams connect satisfaction and trust signals to changes in member engagement approaches
• Partner with Marketing Strategy to support goal‑setting, learning agendas, and prioritization by surfacing themes, patterns, and opportunities emerging from performance insights
• Bring subject‑matter expertise in digital media, web experience, and lifecycle engagement to elevate current marketing strategies and improve how experiences show up for members
• Help identify new ways to frame and communicate the value and cost of healthcare benefits based on observed member behavior, engagement patterns, and sentiment
• Collaborate cross‑functionally with analytics, digital, content, and operational partners to ensure insights are consistently reflected in member‑facing strategies
• Support ongoing optimization by synthesizing learnings across campaigns and initiatives, highlighting recurring opportunities and risks for retention and lifetime value

Your Knowledge and Experience​

• Requires a bachelor's degree and/or equivalent combination of education and experience
• Requires at least 10 years of experience in marketing analytics, digital marketing, member engagement, lifecycle marketing, or related roles
• Requires experience working with marketing insights, performance reporting, and customer or member engagement data to inform strategy
• Requires demonstrated understanding of digital, web, and lifecycle marketing best practices, particularly in regulated or complex industries
• Requires experience partnering with marketing strategy, campaign, or experience design teams to influence decisions without owning execution
• Ability to translate complex data and analysis into clear, actionable strategic guidance for non‑technical audiences
• Familiarity with member or customer experience measurement concepts, including engagement, retention, NPS, and lifetime value strongly preferred
• Strong communication and collaboration skills, with comfort operating across analytics, strategy, and creative teams

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Hybrid 

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.