Your Role:
In conjunction with the VP Trade Marketing, the Senior Customer Marketing Analyst will assist Trade Directors in leading, analyzing and implementing customer level annual strategic plans to drive growth through: customer marketing events, shelf level assortment (distribution optimization), at-shelf promotions, and at- shelf pricing (everyday and event) to drive year over year volume and share gains.
You will have the opportunity to Make Great Things Happen!
- Lead, develop, and improve volume forecast analytics to drive Tableware volume forecast accuracy and deliver financial targets.
- Lead, develop, and execute customer event analytics to optimize Tableware trade spending efficiency and drive brand share growth.
- Assist Trade Directors to optimize Tableware portfolio spend against customer and product portfolio to drive optimal efficiency of trade spending through customer and product prioritizing.
- Act as key interface among sales, marketing, supply chain and operations to deliver forecast accuracy and efficient utilization of production resources.
- Analyze and report conditions occurring within the marketplace using IRI or ACNielsen syndicated data and information sourced both internally and externally.
- Provide direction, funding, and budgetary control to field sales managers in the implementation of promotional programs for retail customers.
- Execute and monitor funding requests from field sales based on business plan and approved budget levels.
- Provide direction and answers to questions from Marketing, Finance or Supply Chain groups as it relates to the trade program and field sales matters.
You will love it here if…
- You put safety first, always.
- You listen, learn, and evolve.
- You are passionate about collaboration, teamwork, and achieving shared goals.