Senior Marketing Analyst

MICRO CENTER is the nation’s leading computer and electronic device big box retailer! Our technology superstore has an industry-leading 40,000+ selection of premier computer products and the most knowledgeable staff in the business. Passion, Energy & Commitment describe life at Micro Center. We are passionate about customer service and developing long-term customer relationships. We are looking for those that are committed to these same values.

Micro Center’s Marketing Team is currently looking for a Senior Marketing Analyst for our Customer Strategy and Analytics Team who can lead digital reporting, dashboarding, and analyses to personalize our customer journeys.  The right candidate should not only have a strong understanding of digital marketing tactics and strategies but be a dynamic storyteller enabling them to provide strong recommendations and insights to personalize our digital customer journeys.  While metrics, statistics and reports are important, being able to derive a meaningful story with key insights or trends and present that to leadership is critical for this role.

If you’re part digital analyst and part business strategist, and you enjoy diving into the data yourself to find out the “Why”, this is an exciting opportunity to grow with Micro Center’s expanding Marketing team.

MAJOR RESPONSIBILITES: 

• Work directly with the Marketing Analytics Manager, Senior Director Analytics and Customer Strategy, Chief Marketing Officer and team to strategize and implement insights that help drive strategic decisions
• Develop regular and ad hoc analysis and reporting rooted in drawing out digital campaign performance insights, optimization and recommendations to improve KPI’s
• Own the measurement and insights for website optimization and A/B testing
• Deliver or automate weekly reports to the organization utilizing BI tools including Google Analytics, Bloomreach Customer Data Platform and Microsoft Excel
• Lead the overall strategy and execution of web tagging and tag management initiatives acting as our Google Analytics (Universal Analytics and Google Analytics 4), Google Tag Manager, and Bloomreach Tag Manager expert
•  Lead the continued development of our marketing channel attribution analysis
• Manage & grow consumer focused analytics practices, staying on top of ‘best of breed’ technologies and vendors

Relationships:   

• Reports directly to the Marketing Analytics Manager  
• Supports Digital Marketing, Web Design, and Merchandise Teams 

  EDUCATION & EXPERIENCE   

• Preferred Educational Level: BA/BS or Master's degree in Business, Finance, Computer Science or related field
• Minimum of 4 years' work experience as a Digital Analyst or equivalent position required
• Minimum of 2 years' work experience using website optimization, personalization and/or A/B testing platform tools
• Minimum of 2 years' work experience with tag management software (Google Tag Manager) and journey/event tracking
• Minimum of 2 years' work experience analyzing digital ad campaigns from Google, Facebook or similar

Skills:

• Deep knowledge of Digital Marketing & Analytics tools (Google Analytics, Google Ads, BI Tools, Facebook Ads Manager)

• Expert proficiency in Excel
• Experience with testing methodologies, including attribution modeling and A/B testing
• Familiarity with standard web languages, such as HTML, CSS, and JavaScript
• Preferred intermediate SQL querying ability and understanding of relational databases.
• Ability to clearly explain technical ideas verbally and in writing
• Strong interpersonal, oral and written communications skills. 
• Attention to detail, independent thinker, and ability to recognize patterns and anomalies in data 
• Ability to shift from channel-specific to holistic thinking

• Ability to manage and prioritize a number of concurrent projects

• Report automation experience is a plus
• Experience in a fast-paced retail environment is a plus
• Familiarity with marketing channel attribution principles, measurement and analysis is a plus

To succeed one will need to be:

•  Disciplined and action-oriented to drive results
• Tenacious and energetic, not just talented 
• Active listener -- asks good questions; creative, innovative and an out-of-the-box thinker.

MICRO CENTER OFFERS EXCEPTIONAL BENEFITS:

• Medical, Dental and Vision Benefits Coverage for Regular Full-Time Associates
• Employee Discount that includes a Friends & Family Discount Program
• Tuition Reimbursement & Education Discounts
• Paid Time Off for Regular Associates
• 401K Plan with Company Match
• Esteemed Vendor & Company Job Training
• Career Advancement Opportunities

OUR GROWTH OPPORTUNITIES:

At Micro Center, we empower our employees to set their sights high and blaze their own trails. This is a place where your future success and growth are truly a result of your own efforts and achievements. Our teams are made up of motivated individuals who work hard to advance their careers. Join our team and see how hard work, loyalty, competitive spirit and unwavering commitment to the customer can take you and your career to new places.

Micro Center is an Equal Opportunity Employer.