How you can make a difference
The Sr. Strategy Marketing Analyst is responsible for using advanced analytics to increase Marketing ROI, strengthen customer engagement, and optimize campaign performance. This role serves as a bridge between Marketing strategy and enterprise data capabilities, applying hands-on SQL, data modeling, and measurement frameworks to deliver actionable insights.
Working closely with Marketing, Data Science, Product, and Engineering teams, the Sr. Strategy Marketing Analyst designs and executes analyses that support segmentation, attribution modeling, A/B testing, pipeline alignment, and customer journey optimization. The role ensures that Marketing has the insights, reporting, and predictive capabilities needed to deploy resources effectively and maximize growth opportunities.
What you’ll be doing
Translate Marketing hypotheses and business objectives into clear data initiatives, analyses, and measurement plans.
Extract, transform, and analyze data from Databricks, Datacloud, Salesforce, and other sources to support Marketing strategies.
Build and maintain dashboards (Power BI/Excel) that track performance marketing metrics, customer journeys, and pipeline health.
Develop and validate audience segmentation strategies to support personalized, predictive, and prescriptive marketing efforts.
Implement attribution models to measure marketing impact across channels, campaigns, and journeys.
Design and execute experiments (e.g., A/B tests) to evaluate campaign effectiveness and optimization opportunities.
Collaborate with Data Science teams to leverage predictive models for forecasting marketing performance and customer behavior.
Present findings and insights to marketers and stakeholders in a clear, compelling, and actionable manner.
Ensure the quality, accuracy, and integrity of marketing data analyses and models.
Stay current with marketing analytics best practices, tools, and technologies to improve program measurement and efficiency.
What you will need to be successful