Database Marketing Analyst

Here's what you'll be responsible for:

• Responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as maintain, retain, and grow existing customers. 
• Executes all aspects of data in regards to promotional analysis.
• Coordinates and interfaces with various print shops/mail-houses to ensure accurate and timely production, execution and deployment of direct marketing campaigns and programs.
• Responsible for the proofing, editing and approving of all marketing material and direct mail sent from the casino to the guest. Ultimate accountability as approver for each project.
• Knowledge of database marketing principles and systems; ability to write and build queries and produce complex analytical, financial, and operational reports. Capable of presenting findings, making recommendations, and implementing actionable takeaways. 
• Ability to utilize and manipulate the company’s internal transactional data from various sources to develop statistical analysis including: data mining, model building, reporting and other ad-hoc analytic work and projects.

Requirements:  Associate degree in business or related field (Bachelor’s degree preferred). Minimum of three years of relevant experience in the field.  Proven track record of achievement and/or progressive job experience. Must possess excellent analytical skills with proven market research analysis experience. Knowledge of database management and marketing principles. Ability to interpret large amounts of data and the ability to multi-task. Knowledge of basic accounting principles or finance.  Must be detail oriented.  Needs strong math/statistical skills.  Ability to communicate effectively both verbally and in writing.  Competent in presenting facts and ideas in an organized and detailed manner. Self-starter and must have strong follow up skills. Strong internal/external customer service skills.  Able to be flexible and handle multiple projects simultaneously in a fast-paced environment. Capable of working under the pressure of deadlines.   Strong grammar and editing skills.   Advanced Microsoft Word, Excel, Access and internet familiarity a must.  Working experience in Cognos, Micros, Crystal, OASIS, Constant Contact, MapInfo, Microsoft Access, Outlook and/or Publisher preferred.  Both indoor and outdoor environment; requires minimal travel; moderate physical demands in supporting some direct mail events. Ability to lift up to 35 pounds.   Willingness and ability to work flexible schedule including weekends, evenings and holidays.