Digital Marketing Analyst - Capital Automotive Group

Company:

Are you a bold, tech-savvy marketer with a passion for innovation and a knack for analytics?

Do you dream in dashboards, thrive in fast-paced environments, and get fired up about creative campaigns?

Capital Automotive Group is looking for a Digital Marketing Analyst to drive our dealership’s online presence to the next level. In this high-impact role, you’ll lead cutting-edge campaigns, leverage next-gen tools like GA4 and DSPs, and help craft a seamless digital experience that connects customers to their perfect vehicle.

What You’ll Do:

• Manage digital marketing campaigns across social media, email, SEO/SEM, display ads, and the website.
• Use Google Analytics GA4 to dive deep into user behavior, site performance, and campaign effectiveness—and optimize every click.
• Develop strategies for Vehicle Listing Ads (VLAs), lead gen ads, and targeted campaigns using Demand Side Platforms (DSPs).
• Collaborate closely with our internal marketing team to ensure brand consistency and optimize campaigns using marketing automation and scripting tools.
• Write compelling ad copy and support the creation of high-performing visual content.
• Track and report on KPIs, conversions, and engagement metrics, and continuously improve based on data insights.
• Manage and grow our social media presence, including customer engagement, reviews, and testimonials.
• Develop and implement public relations strategies, media outreach, and promotional event planning.
• Stay on the leading edge of digital trends, platforms, and tools to ensure we remain a top-tier automotive destination.

What You Bring:

• Bachelor’s degree in Marketing, Communications, or related field.
• 1+ years of digital marketing experience within the automotive industry preferred
• Solid experience with Google Analytics GA4, SEO/SEM, social media advertising, and email marketing platforms.
• Strong copywriting and creative content development skills.
• Experience writing scripts and using automation tools to streamline campaigns.
• Strong analytical mindset—able to interpret data and turn it into actionable strategy.
• Team player with great communication skills and a high level of self-motivation.

Why Capital Automotive?

We value our people and know that a thriving workplace starts with a strong, supported team. At Capital, we offer:

• Comprehensive Benefits Package: Extended health, dental, vision, life, short/long-term disability
• Employee & Family Assistance Program
• Annual Employee Service Awards
• Family-Friendly Culture & Work-Life Balance Support

Ready to Accelerate Your Career?

This isn’t just another marketing job—it’s your chance to innovate, lead, and make an impact in a fast-evolving industry. If you're a creative thinker who loves working with data, technology, and a team that celebrates big wins, we want to meet you.

At Capital Automotive Group, our vision is to be the most respected auto group in North America. In keeping with our mission, we strive to move customers’ lives forward with the best in automotive solutions, service and people.  Through demonstrating our core values of respect, transparency, care, excellence, and innovation, we stand out from the rest and create a growth-driven organization.

Capital Automotive Group, founded in 1974, has expanded and continues to grow significantly. Our team consists of service technicians, product specialists and support staff from each location.

Capital Automotive Group believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are committed to doing so by providing accessible employment practices. Requests for accommodation due to a disability can be made at any stage of the recruitment process.