Digital Marketing Analyst/Content Strategist

Location:

Do you enjoy collaborating with a motivated team to create innovative solutions to problems? If so, consider joining our growing team! U-Haul is looking for a Digital Marketing Analyst / Content Strategist to market proactively, seek out new audiences, and win business through data-driven digital campaigns. As a member of the U-Haul Retail Sales team (moving supplies, trailer hitches, propane, Collegeboxes®, and U-Haul e-commerce) here in Phoenix, AZ, you will work to attract new customers and improve their experience within the marketing funnel.

Primary Responsibilities Include:

• Develop and execute digital marketing campaigns involving email, social media, search engine marketing, programmatic advertising, and in-app messaging.
• Monitor and report on the performance of campaigns using Google Analytics or other tools and provide actionable insights based on the results.
• Support the maintenance and optimization of the U-Haul website, app, social media accounts, and Google Business listings.
• Track, analyze, and report on A/B and multivariate tests.
• Conduct market research to identify industry/consumer trends and new opportunities.
• Identify pain points in customer journeys then recommend strategies to solve them.
• Engage with external stakeholders to develop marketing partnerships that strengthen the U-Haul brand.
• Communicate insights and strategy to involved parties both inside and outside of the Retail Sales team.

U-Haul Offers:

• Health insurance/benefits (including medical, dental & vision)
• Subsidized gym membership (including paid fitness classes)
• Life insurance
• Stock options
• Business and travel insurance
• MetLaw Legal program
• MetLife auto and home insurance
• Discounts on Apple products, cell phone plans, hotels and more
• 401k options
• Paid holidays, vacation, and sick days
• 24-hour physician available for children 12 or under
• Community volunteer opportunities

Qualifications:

• Bachelor’s degree, Master’s degree, or equivalent work experience in marketing, business analytics, communications, or other related fields.
• Experience with Google Analytics, especially GA4.
• Knowledge of SEO best practices.
• Familiarity with search engine marketing; programmatic advertising through Google Ads; social media marketing through Facebook, Instagram, TikTok, YouTube, X, and LinkedIn; and email marketing.
• Experience with Microsoft Excel, as well as analytics software like Tableau and Power BI.
• Ability to prioritize tasks effectively, as well as multitask when necessary.
• Basic understanding of the U-Haul marketing funnel and the different phases of the customer journey.

U-Haul is an equal opportunity employer. All applications for employment will be considered without regard to race, color, religion, sex, orientation, gender identity, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, provincial, state, or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.

U-Haul Holding Company, and its family of companies including U-Haul International, Inc. (“U-Haul”), continually strives to create a culture of health and wellness. Consistent with applicable state law, U-Haul will not hire or re-hire individuals who use nicotine products.  The states in which U-Haul will decline to hire nicotine users are: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Pennsylvania, Texas, Utah, Vermont, Virginia, and Washington. U-Haul has observed this hiring practice since February 1, 2020 as part of our commitment to a healthy work environment for our team.   

U-Haul is an equal opportunity employer. All applicants for employment will be considered without regard to race, color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, provincial, state or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.