Digital Marketing Analyst I

The Marketing Analyst I utilizes their strong attention to detail and understanding of digital marketing

channels, user behavior data, and performance metrics in their responsibility for collecting, analyzing,

and reporting on key marketing performance data to help guide business strategy and decision-

making. The ideal candidate will work cross-functionally to support campaign optimization and drive

continuous improvement through data insights. He/she will create and maintain dashboards and

reports across platforms such as Google Analytics, HubSpot, and paid media accounts.

Primary duties may include, but are not limited to:

· Tracks, measures, and reports on the performance of marketing efforts across paid media,

organic social, email, and website traffic.

· Creates and maintains dashboards and recurring reports that communicate digital

performance to internal stakeholders.

· Analyzes website engagement and user experience data using tools such as Google Analytics

and Hotjar.

· Supports A/B testing and campaign optimization efforts through data collection and analysis.

· Works closely with team members to define KPIs and monitor the effectiveness of marketing

campaigns.

· Coordinates data collection and visualizations used for regular business reviews.

· Conducts research and monitors trends in digital marketing performance and analytics best

practices.

· Collaborates with internal teams and external vendors to support tracking implementation and

data accuracy.

· Travels to all company locations and select sales and marketing events, which may include

some occasional weekend travel.

Education and Experience Requirements:

4-year degree in marketing, business, analytics, or related field, or equivalent work experience.

Knowledge, Skills, and Abilities: · Passion for data analysis and optimization. · Proficiency in Microsoft Excel for organizing, analyzing, interpreting, and reporting data. · Familiarity with Google Analytics (GA4), HubSpot, and data visualization platforms such as Looker Studio, Tableau, and/or Power BI. · Strong analytical and critical thinking skills. · Ability to translate complex data into actionable insights and visual summaries. · Solid understanding of digital marketing channels and KPIs. · Excellent written and verbal communication skills. · Detail-oriented approach with the ability to work under pressure to meet deadlines.