writing and interpersonal skills and experience building and executing strategic marketing plans – preferably for B2B enterprise software.
The Field Marketing Analyst drives campaign strategy and marketing programs to generate new business opportunities within the building supply space. In this role, you will plan and implement demand-generation campaigns and optimize digital media tactics, understand the target buyer persona, and create campaigns that communicate our value proposition effectively.
What you will be doing:
Provide recommendations for strategic marketing direction and marketing mix.
Plan, implement, and optimize demand generation campaigns.
Collaborate with the corporate marketing teams to develop communications for our prospective customers, landing pages, events, thought leadership, social media, and other efforts that align with sales and business goals. Use knowledge from industry practices to recommend innovative marketing campaigns and ideas.
Work on planning, budgeting, and implementing projects that support the marketing function and provide recommendations for improvement.
Evaluate and optimize marketing mix to improve productivity, maximize ROI, and decrease effort and cost of customer acquisition.
Communicate consistently with sales and the BDR organizations to promote awareness of programs, provide activity updates, and solicit feedback.
Interact directly with product marketing, sales, and product management teams to identify new market communication and engagement opportunities. Prepare regular marketing activity reports and respond to sales organization questions.
Participate in tradeshows to connect directly with customers and prospects to better understand their goals and challenges.
Define reporting and measurement to determine programs' effectiveness and recommend optimization actions.
What you'll likely bring:
Strong writing, proofreading, and editing skills
Highly organized and detail-oriented
Strong project management skills
Knowledge of digital media best practices
Demonstrated interest and ability to learn technology quickly
Willingness to travel 10%
Strong verbal and written communication skills
Highly proficient with Salesforce, Microsoft Word, Excel, PowerPoint, and Outlook
What could set you apart:
3+ years of applicable experience and demonstrated success/knowledge
Bachelor's degree in marketing or related field (or equivalent experience).
#LI-CM1 #HYBRID
About Epicor
At Epicor, we’re truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP. We help businesses stay future-ready by connecting people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain.
We’re Proactive, Proud, Partners.
Whatever your career journey, we’ll help you find the right path. Through our training courses, mentorship, and continuous support, you’ll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we’re the essential partners for the world’s most essential businesses—the hardworking companies who make, move, and sell the things the world needs.
Competitive Pay & Benefits
Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.
Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
Global Mobility: Comprehensive support for international relocations and permanent residency processes.
Equal Opportunities and Accommodations Statement
Epicor is committed to creating a workplace and global community where inclusion is valued; where you bring the whole and real you—that’s who we’re interested in. If you have interest in this or any role- but your experience doesn’t match every qualification of the job description, that’s okay- consider applying regardless.
We are an equal-opportunity employer.
Range:
Minimum: $50,000 USD Maximum: $130,000 USDThe salary range provided reflects the national average for this job title and does not represent compensation specific to Epicor Software Corporation. Actual compensation will vary based on experience, qualifications, and market factors relevant to the position.
Recruiter:
Christi McCall