Financial Analyst - Marketing Analysis

Seeking a skilled and proactive Financial Analyst to join our dynamic team. This role involves analyzing financial data to drive marketing strategies, collaborating across teams, and delivering actionable insights that support business growth.

Key Responsibilities:

• Analyze historical and current financial data to assess the financial impact and ROI of marketing campaigns.
• Perform ad-hoc analyses utilizing financial data to provide actionable insights supporting marketing and business objectives.
• Monitor and interpret industry trends and competitor data, providing valuable context to support strategic business decisions.
• Develop financial forecasts and expense projections to guide planning and investment decisions.
• Create and monitor key performance indicators (KPIs) to measure the success of business initiatives.
• Collaborate with cross-functional teams to align marketing strategies with financial goals.
• Prepare accurate and concise financial reports for cross-functional partners and senior management.
• Manage budgets for marketing initiatives, ensuring cost-effectiveness and adherence to financial goals.
• Identify and implement process improvements in reporting and analysis to enhance efficiency.
• Evaluate financial risks associated with marketing strategies and propose mitigation plans.

Skills and Qualifications:

• Strong analytical and problem-solving skills.
• Proficiency in financial modeling and data visualization tools (e.g., Excel, MicroStrategy).
• Strong organizational and prioritization skills.
• Ability to meet aggressive deadlines with precise and insightful analyses.
• Excellent communication and presentation abilities.
• Proven ability to work within a strong team environment, fostering collaboration and mutual support.
• Bachelor's degree in Finance or a related field.