Marketing Analyst

Position Title: Marketing Analyst

GENERAL SUMMARY

The marketing analyst is responsible for collecting, analyzing and interpreting marketing data to help inform business decisions and improve campaign performance.  This role plays a key part in understanding customer behavior, market trends and campaign effectiveness.

KEY RESPONSIBILITIES:

• Analyze marketing data from various sources including but not limited to internet, social media, television and print. 
• Track and report on campaign performance metrics including conversion rates, cost per lead and return on investment.
• Present insights and findings to marketing sales and executive teams.
• Identify trends and provide actionable recommendations for marketing performance improvement.
• Conduct market research to identify new opportunities, customer segments and competitive trends.
• Assist in the selection of new geographic markets by analyzing historical leads, market demographics, housing construction, median income of targeted population.
• Provide recommendations based on data to guide media buying agents, marketing strategies and decision-making.
• Develop dashboards, reports and presentations to communicate insights to stakeholders

 KEY PERFORMANCE INDICATORS

• Reporting accuracy – reports delivered without errors
• Report timeliness – reports delivered on or before deadlines
• Evaluation of data cleanliness accuracy and usability.

REQUIREMENTS:

• Bachelor’s degree in marketing, Business, Statistics, Economics or related field.
• 2+ years of experience in marketing analytics or a similar role.
• Strong analytical skills with proficiency with tools such as Excel, Power Point, Google Analytics and other related software.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and meet deadlines.

PHYSICAL REQUIREMENTS

While performing the duties of this job, the employee is occasionally required to stand, walk, sit and stoop, kneel, crouch, or crawl.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.