Job Overview
This multifaceted role combines a keen business acumen, strong marketing analysis, product line management, technical expertise with customer-facing sales support, providing critical resources for both internal teams and external customers. The Marketing Analyst will serve as a subject matter expert (SME) for our product portfolio, offering guidance on product assortment, market development and driving strategic growth opportunities.
This position requires a strong background in marketing analytics, excellent communication skills, and a passion for data driven strategy development in the food and beverage industry. The ideal candidate will thrive in a collaborative environment, excel at building customer relationships, and contribute to innovation and product development.
Key Responsibilities:
1. Trend Identification & Market Research
- Monitor and analyze market trends, customer and consumer behavior, and competitive landscape.
- Conduct primary and secondary research to uncover emerging opportunities and threats.
- Translate complex data into actionable insights and visual reports for stakeholders.
- Maintain competitive intelligence for internal reference and sharing with key stakeholders.
2. Strategy Development
- Collaborate with cross-functional teams to develop and refine marketing strategies.
- Use data to inform campaign planning, customer segmentation, and targeting.
- Evaluate the performance of marketing initiatives and recommend optimizations.
3. Product Management Support
- Assess market needs and product performance of current portfolio of products and potential new innovation.
- Analyze customer feedback, usage data, and market trends to inform product development.
- Assist in go-to-market strategies, pricing analysis, and product positioning.
4. Marketing Campaign Support
- Provide analytical support for digital and traditional marketing campaigns.
- Track KPIs such as ROI, conversion rates, and customer acquisition costs.
- Create marketing content for internal and external publication, working closely with the marketing team to ensure accuracy and alignment with brand messaging.
- Develop dashboards and reports to communicate campaign performance to stakeholders.
5. Cross-Functional Collaboration
- Work closely with sales and marketing team to align marketing efforts with business goals.
- Collaborate with innovation and sustainability working groups as needed.
- Work hand in hand with sales team to develop customer specific content to support sales targeting efforts.
- Present findings and strategic recommendations to senior leadership.
- Assist with sales calls, marketing campaigns, trade show, etc support as fit.
Qualifications
Education & Experience
- Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field.
- 2–4 years of experience in marketing analytics, business intelligence, or a similar role.
- Preference for experience in B2B food ingredients space.
Skills & Competencies
- Strong proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics, Tableau, Power BI).
- Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
- Excellent communication and presentation skills.
- Ability to synthesize complex data into clear, actionable insights.
- Strong project management and organizational skills.
Physical Demands & Work Environment
- Ability to travel up to 30% of the time, including overnight travel, to represent the company at trade shows, technical conferences, and customer locations.