Marketing Analyst Manager
Location: Hybrid/Remote – Dallas, TX
ABOUT THE COMPANY
Playa Bowls is New Jersey's Original Acai Shop, and our mission is to bring superfruit bowls to the masses using only the freshest, highest quality ingredients while providing a fantastic in-store brand experience. What began as a pair of blenders, a patio table, and a fridge has flourished into a 300+ unit operator and franchisor of the leading fast casual restaurant concept. Playa Bowls added more than 70+ locations in 2024 and are on target to add as many 90 new locations in 2025. Our continued rapid growth has created the opportunity for an individual who will help us with continuing to grow our brand!
WHAT WE OFFER
- Playa Bowls offers Competitive Compensation, Annual Bonus Plan Participation, Flexible Hybrid-Remote Work-Environment, Medical, Dental, Vision, Domestic Partner Benefits, Spouse & Children Benefits, 401K Plan with company match, Health Savings Account, Paid Time Off, Paid Holidays, Flight/Hotels paid for, Mileage Reimbursement, Cell Phone Stipend, Corporate Credit Card provided.
- The opportunity to shape and drive our marketing analytics functions at a high-growth, innovative restaurant concept.
- A dynamic, collaborative work environment where ingenuity and data-driven decision-making are highly valued
- The chance to work on diverse projects that directly impact business performance, with ample opportunity for professional growth and development.
WHO YOU ARE
We are seeking a driven, resourceful, and highly analytical Marketing Analyst Manager with a passion for data and problem-solving. This role is a new position at Playa, and ideal for a candidate who thrives on independently uncovering business challenges and delivering smart, actionable insights from both internal and external data sources. This Manager will play a pivotal role in leveraging our enhanced data capabilities—from loyalty programs and online delivery channels to the implementation of a new consumer data platform and a cloud-based POS system—to outsmart competitors and drive strategic decision-making across our rapidly growing açaí bowl restaurant business.
KEY RESPONSIBILITIES
- Data Strategy & Analysis:
- Develop and execute a comprehensive analytics strategy to monitor, analyze, and interpret internal sales, loyalty, online ordering, and POS data.
- Design and implement robust dashboards that provide actionable insights into marketing performance, customer behavior, and overall business trends.
- Collaborate with product development on market tests to evaluate test product sales performance, margin impact, and operational execution.
- Platform Implementation & Transition:
- Assist with the integration and optimization of our new consumer data platform and POS system.
- Collaborate with IT and operations to ensure data integrity, efficient tool adoption, and maximization of new capabilities.
- Loyalty Program & Digital Channel Optimization:
- Analyze loyalty program performance to identify opportunities for increased engagement and customer retention.
- Monitor and evaluate online delivery and app metrics to optimize digital marketing efforts and drive incremental revenue.
- Independent Problem Solving & Strategy Development:
- Proactively identify business challenges through shrewd data analytics and propose innovative, cost-effective solutions.
- Operate with agility and creativity in a scrappy environment, delivering insights that help the company maintain a competitive edge despite budget constraints.
- Cross-Functional Collaboration:
- Work closely with marketing, operations, and Playa leadership to align analytics insights with business goals.
- Communicate findings and recommendations through clear, actionable recommendations and presentations to key stakeholders.
IDEAL SKILLS & QUALIFICATIONS
- Proven experience in marketing analytics, data analysis, or a related field with a strong quantitative background.
- Demonstrated proficiency in analytics tools and platforms and familiarity with data visualization best practices.
- Expertise in analyzing loyalty program data, online delivery metrics, and digital data from our app and media sources.
- Experience with the optimization of a consumer data platform and POS systems.
- Excellent problem-solving skills with the ability to work independently, identify trends, and drive actionable insights.
- Strong communication and collaboration skills, capable of distilling complex data into clear, strategic recommendations.
- Ability to thrive in a fast-paced, rapidly growing, and resource-constrained environment.
PREFERRED EXPERIENCE
- Background in the restaurant, quick-service, or fast-casual dining industry, with an understanding of consumer trends in the food and beverage sector.
- Prior experience working as a solo analytics leader ("department of one") in an agency, start-up, or scaling business environment.
- Hands-on experience with loyalty program management and digital channel analytics.
- Familiarity with agile project management and change management processes during technology transitions.
- A track record of delivering data-driven strategies that have positively impacted profitability and customer engagement.
MISSION
Inspire and support our communities one bowl at a time.
VALUES
Real Deal. Playa Passion. Powerhouse. Big Wave Chaser. Dawn Patrol
“Playa Bowls is an equal opportunity employer and all aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.”