Description
Job Title: Marketing Analyst & Operations Specialist
Location: Chicago, IL (In-office, full-time)
About Us
We market and manage over 12,000 apartments across Chicago, Kansas City, and St. Louis. Our mission is simple: make finding and living in an apartment easier and more enjoyable.
We’re looking for a Marketing Analyst & Operations Specialist who is equal parts data detective, HubSpot architect, and WordPress optimizer to help us grow smarter and faster.
Responsibilities
Manage 21 WordPress sites: plugin updates, theme optimization, security monitoring
Implement SEO best practices, schema markup, and performance improvements
Set up A/B tests, CRO tools, and landing page templates to drive conversions
Partner with IT on hosting/maintenance and troubleshoot technical issues
Serve as in-house Google Analytics 4 expert: event setup, tracking, and attribution
Build dashboards integrating web, ad, email, and social campaign data
Translate analytics into insights for leasing and marketing strategies
Own HubSpot end-to-end: workflows, smart lists, lead scoring, forms, landing pages, nurture programs
Integrate HubSpot with Salesforce and AppFolio; troubleshoot sync issues and enforce clean data
Train teammates on HubSpot usage and automation
Collaborate with marketing, IT, and third-party vendors to optimize tools and campaigns
Champion UTM tracking, attribution, and conversion reporting best practices
Research and implement new marketing automation and martech solutions
Requirements
Chicago-based and available to work in-office (collaborative role)
4–6+ years in marketing analytics or marketing operations
Strong WordPress expertise: custom post types, plugins (Yoast, Elementor, Gravity Forms), CRO tools, staging environments
Extensive HubSpot experience: automation workflows, multi-touch nurture campaigns, integrations, advanced reporting
Google Analytics 4 mastery: event tracking, data layers, conversions, dashboards
Strong Excel/SQL/BI skills (Looker, Tableau, Power BI a plus)
Comfortable with APIs, Zapier/Make, and webhooks
Strong communicator able to bridge data, tech, and creative marketing teams
Why You’ll Love Working Here
Impact: Your dashboards and optimizations directly influence how 12,000 apartments get leased
Ownership: Lead authority on HubSpot and WordPress, trusted across the team
Tools & Scale: Manage a modern stack (HubSpot, Salesforce, AppFolio, GA4, WordPress) at enterprise scale
Growth: Opportunity to innovate, test, and implement bold ideas
Compensation & Benefits
Competitive salary range ($75k-$80k annually)
Health, dental, vision insurance
Paid time off + holidays
401(k) with company match
Apartment discounts