Marketing Data Specialist – DuPage Credit Union
At DuPage Credit Union, we believe that our strength starts with our people.
As a Marketing Data Specialist, you’ll be at the forefront of data-driven decision-making, using advanced analytical tools to optimize marketing campaigns and drive meaningful results.
Guided by our core values—Integrity, Innovation, Collaboration, Excellence, and Empowerment—you’ll collaborate with cross-functional teams to create accurate, data-driven marketing strategies, helping to elevate the effectiveness of our marketing department.
Key Responsibilities:
- Target Audience Development: Develop and maintain data-driven audience targeting lists based on campaign objectives, predictive modeling, and AI, ensuring campaigns hit the right mark. Regularly evaluate targeting effectiveness using KPIs such as engagement rates and conversion metrics.
- Collaboration Across Teams: Work independently and with cross-functional teams to define target criteria, ensuring alignment with campaign goals and business objectives. Provide ongoing support and make timely adjustments to targeting parameters.
- Data-Driven Reporting: Create and maintain dashboards and reports that track key performance indicators (KPIs) and metrics, providing real-time insights and actionable recommendations for campaign optimization.
- Campaign Analysis & Insights: Analyze marketing data to identify performance gaps and opportunities for improvement. Translate complex data into clear, actionable insights for marketing strategy, audience targeting, and budget allocation.
- System & Tool Optimization: Collaborate with the AVP of Marketing to maintain and optimize marketing technology platforms and analytical tools, ensuring data accuracy and system reliability. Troubleshoot and implement solutions to improve marketing operations.
- Technology & Platform Monitoring: Stay current with emerging marketing technology trends and tools. Proactively identify opportunities to enhance campaign performance, member engagement, and efficiency through new features and integrations.
- Data Privacy & Compliance: Monitor compliance with data privacy regulations and best practices, ensuring the protection of sensitive data and confidentiality.
- Process Documentation & Reporting: Maintain documentation of data analysis processes, methodologies, and findings to ensure reproducibility and knowledge sharing within the team.
Qualifications:
- Education & Experience: Bachelor’s degree or equivalent work experience in marketing, computer science, or a related field. Minimum of 3 years of experience in marketing operations, analytics, or a data-focused role.
- Technical Proficiency: Strong skills in data analytics tools such as Excel and BI platforms (e.g., Power BI, Tableau). Knowledge of programming languages (SQL, Power Query, DAX) and marketing automation platforms (Salesforce, HubSpot, Marketo) is a plus.
- Data Accuracy & Attention to Detail: Proven ability to manage multiple projects with a focus on accuracy, attention to detail, and meeting deadlines.
- Communication Skills: Excellent ability to communicate complex data insights clearly to both technical and non-technical teams.
- Preferred Experience: Familiarity with credit union products and services is beneficial, but not required. We provide training to help you succeed in this role, regardless of prior experience.
What We Offer:
- Generous Paid Time Off
- Medical, Dental, and Vision Insurance
- Calm Premium Membership for mental wellness
- Paid Volunteer Time to give back to your community
- Career development opportunities and leadership support
- A welcoming, mission-driven culture that values diversity, equity, inclusion, and belonging
- And so much more…
If you're passionate about data, technology, and marketing, and want to join a dynamic team that values growth, innovation, and collaboration, DuPage Credit Union invites applicants from all backgrounds to apply—ensuring an accessible and inclusive environment where your contributions will help us better serve our members and strengthen our community; if you need accommodations during the interview process or on the job, please let us know.
Apply Today!