Be the one who makes a difference!
At Vertex Education we are a team of high achievers, courageous leaders, and passionate believers in changing lives through education. As a purpose-led education services provider, our mission is destined to benefit many and yet it starts with just one person inspired to work together with us to make a memorable and meaningful difference for our clients, schools, students, and communities. Be the one who makes a difference—with us.
The Performance Marketing Analyst plays a vital role in advancing Legacy Traditional Schools’ mission of changing lives through education by transforming marketing data into actionable insights that drive student enrollment. This role focuses on analyzing digital campaign performance across Google, Meta, and other platforms, ensuring that every marketing investment is measured, optimized, and aligned with enrollment goals. By providing clear reporting, identifying growth opportunities, and collaborating closely with campus and operations leaders, the Performance Marketing Analyst ensures that marketing efforts directly support families in finding the right educational opportunities for their children.
Essential Functions:
1. Campaign Performance Analysis & Reporting
Develop and implement daily, weekly, and monthly reporting on campaign performance metrics (CPL, conversion rate, ROMI).
Maintain tracking best practices across all digital marketing campaigns.
Use Tableau and GA4 to create performance dashboards and data visualizations.
Translate campaign data into actionable insights for marketing and school leadership.
2. Paid Media Optimization
Support data-driven optimization of all campaigns for enrollment growth.
Conduct ongoing keyword research, testing, and recommendations to improve performance.
Monitor and adjust campaign budgets to maximize efficiency and impact.
Partner with marketing leadership to identify quick-win optimizations and long-term improvements.
3. Website & Content Analytics
Analyze SEO performance, including keyword rankings, site traffic, and engagement metrics.
Review and recommend optimizations for web content to improve lead generation.
Track and report social media analytics in alignment with enrollment goals.
Identify technical or content gaps impacting digital visibility and recommend solutions.
4. Cross-Functional Collaboration
Share campaign performance insights with internal teams and campus leaders.
Partner with operations and marketing staff to align digital campaigns with enrollment initiatives.
Provide recommendations to improve the customer journey through the marketing funnel.
Support coordination with external vendors and agencies when specialized support is needed.
Required Qualifications:
Education
Bachelor’s degree in Marketing, Advertising, Data Science, Finance, or related field.
Experience:
Minimum of 2 years of experience in marketing analytics or digital campaign performance reporting.
Demonstrated experience with Google Ads, GA4, Meta Ads Manager, and Tableau.
Proven track record of developing actionable insights from digital marketing data.
Credentials:
Ability to obtain and maintain a valid IVP Level One Fingerprint Clearance Card.
Must pass a criminal history background check.
Preferred Qualifications:
Experience in education, enrollment marketing, or nonprofit marketing environments.
Advanced proficiency in Excel, SQL, or other data query/analysis tools.
Familiarity with SEO tools such as SEMrush, Ahrefs, or Moz.
Experience collaborating with cross-functional teams to drive performance improvements.
Be excited to be a part of our team and grow your career with us!
Be the one who enables us to positively impact over 258,000 students across multiple states while driving our growth forward so we can enrich even more lives. Be the one who helps us achieve excellence for over 226 schools that we support with academics, finance, technology, human resources, communications, marketing, facilities, construction, and food services. Be the one who is a diverse thinker, a team player, a smart risk taker, an innovator, and a difference maker by encouraging others to climb higher and reach farther to further education.
Be yourself surrounded by wonderful people who care about you, value your unique skills, and lift you up.
Be supported in your work by caring leaders and team members who want you to succeed.
Be empowered to make a difference and climb higher and reach farther to change lives through education.
Be well in all aspects of your life from your physical, mental, and emotional wellbeing to your finances.
Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance.
Be able to care for your health and your family with comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions.
Enhance your growth and development with mentoring and money to take training classes.
Thrive in a welcoming, supportive, and inclusive environment where we treat others with fairness and respect, celebrate diversity, and elevate equality and inclusion as an equal opportunity employer.
Be the one who makes a difference!
With an innovative mind, a hungry heart, and engaging spirit you can change lives through education. Be a part of Vertex Education and let’s make a difference together. Apply Today!