Strategic Marketing Analyst (Homebuilding) (211)

JOB PURPOSE:

The Marketing Research Analyst role will involve providing valuable insights to support management and division leadership in their decision-making processes related to product designs and pricing by utilizing market trends and analytical data to enhance business decisions. 

Responsibilities:

• Possess the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the goal of enhancing competitiveness.
• Gathers and interprets market research data, generating reports, and preparing findings to management.
• Collect data on consumers, competitors and marketplace and consolidate information into actionable items, reports, and presentations.
• Understand business objectives and analytical methods to discover prospective customers’ preferences.
• Compile and analyze statistical data using modern and traditional methods to collect it.
• Must possess the ability to work independently, demonstrate initiative-taking abilities, have strong analytical skills and a deep understanding of market dynamics.
• Experience in data visual software (i.e., Power BI)
• Perform valid and reliable market research analysis.
• Interpret data, formulate reports, and make recommendations.
• Use online market research and catalogue findings to databases.
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales, and methods of operation.
• Remain fully informed on market trends, ability to execute continual market research and implement best practices.

Knowledge and Skills:

• Proven experience in Market Research Analysis
• Ability to interpret substantial amounts of data and to multi-task.
• Effective communication and presentation skills
• Experience using search engines, web analytics and business research tools.
• Familiarity with CRM programs
• Adequate knowledge of data collection methods
• Working knowledge of data warehousing, modelling, and mining
• Strong analytical and critical thinking
• Experience in homebuilding, real estate, or similar industry preferred 

Education and Work Experience

• BS degree in Statistics, Business, Finance, or related field

• 1-3 years of experience with degree; five plus years without degree